PROCUREMENT
Socially Powerful runs Pinterest influencer marketing campaigns that turn visual searches into tracked e-commerce revenue. Pinterest is an influencer marketing platform that functions as a visual search engine where users plan purchases weeks before buying. Brands access Pinterest influencers who produce platform-native content optimized for algorithm discovery and keyword searches.
Our Pinterest influencer marketing campaign results connect directly to site traffic, product saves, catalog clicks, and attributed checkout revenue. Saved pins generate multiple impressions as users return to boards during purchase planning, compounding content creator influence across weeks or months before final checkout decisions.
Socially Powerful sources Pinterest influencers by niche relevance, board aesthetic, save velocity, and audience demographics. Influencers receive keyword-driven briefs that align content with search trends identified through Pinterest Trends data. Pin formats include idea pins, video pins, and standard pins designed for the discovery algorithm. Content remains searchable and saveable for months after posting, which keeps generating compounding traffic.
Campaign tracking measures how saves and clicks translate into revenue using UTMs and conversion APIs. Our Pinterest influencer marketing agency runs contracts, usage rights, and schedules, removing admin work for brands.
Pinterest operates as a visual search engine where weekly users discover new brands and products. Users arrive with the intent to plan purchases, not passively scroll through entertainment as they save ideas to boards when evaluating options for weddings, renovations, recipes, and fashion. Influencer-led content appears native to these boards and builds trust before purchase decisions.
Pinterest brand-only pins feel promotional and receive lower engagement because they lack the context and authenticity that influencers provide. Influencer pins receive higher click-through rates than standard product pins because they include styling guidance, application context, and usage scenarios that help users visualize products in their own lives. The platform rewards content that answers search queries with relevant visual solutions, so properly planned Pinterest influencer marketing campaigns can give much better profit than simple pins and posts.
Creative
Award-Winning Agency
Global
Award-Winning Agency
Forbes
Featured Founders
IMTB
Member
Lifestyle brands, home decor companies, fashion labels, beauty products, food brands, and wellness businesses have grown site traffic and attributed sales through our Pinterest influencer marketing programs. These case studies demonstrate measurable increases in product saves, click-through rates, and checkout revenue across seasonal campaigns and always-on programs.
Socially Powerful offers complete Pinterest influencer marketing campaign management with services spanning influencer sourcing, keyword strategy development, content production direction, Pinterest Ads Manager setup, and performance reporting.
01
Socially Powerful sources influencers through niche category filters, board aesthetic review, and save velocity analysis. ARIA audience data confirms follower demographics match brand buyer profiles. Vetting includes engagement quality checks across idea pins and standard pins to identify authentic audience relationships. Our Pinterest influencer marketing agency reviews content history for brand safety alignment and format consistency before shortlisting influencers for campaigns.
02
Pinterest influencer marketing campaign briefs incorporate Pinterest Trends data, seasonal demand curves, and keyword clusters that match buyer search queries. Content calendars align pin publication to algorithm windows when specific keywords receive peak search volume. Keyword mapping ensures influencer content appears in relevant search results, while strategy development includes format selection, posting cadence, and paid amplification planning tied to influencer marketing performance benchmarks.
03
Creative direction covers vertical format requirements, text overlay placement, lighting standards, and step-by-step idea pin structures. Shot lists specify product angles, lifestyle contexts, and brand guideline compliance. Our Pinterest influencer marketing team manages revision workflows to produce catalog-ready visuals that meet Pinterest mobile safe zone specifications and text overlay character limits.
04
Socially Powerful operates Pinterest Ads Manager accounts for promoted pins, shopping ads, video ads, and collection ads. Media buying includes audience targeting setup, bid strategy development, and daily budget pacing. Optimization adjusts bids and reallocates spend toward pins generating the highest save-to-click ratios and conversion rates.
05
Ongoing board strategy maintains keyword-rich descriptions and organized theme hierarchies. Repinning cadence keeps content fresh for algorithm evaluation. Organic management compounds paid results over time by building board authority and follower relationships that extend content reach beyond initial publication.
06
Product catalogs connect to Pinterest through Shopify, WooCommerce, or custom feed configurations. Rich pins automatically pull price, availability, and product detail updates from catalog systems. Shop the Look functionality tags multiple products within influencer content to simplify purchase paths from pin to checkout.
07
Tracking covers saves, outbound clicks, click-through rates, and attributed revenue using UTM structures and Pinterest Analytics integration. Conversion APIs connect pin engagement to e-commerce platform purchases, and weekly dashboards show performance by influencer, format, and keyword cluster. Reporting cadence informs optimization cycles that improve results throughout the campaign duration. The approach aligns with strategies used by leading influencer marketing agencies focused on measurable e-commerce results.
Turn Pinterest Attention Into Tracked Revenue
Map Brand Goals to Pinterest Buyer Behavior
Source and Brief Influencers Who Match Visual Search Intent
Produce Pin Content Optimized for Algorithm and Conversion
Launch Campaigns Across Organic and Paid Surfaces
Optimize Based on Save Velocity and Click Attribution
Scale Winning Content Into Evergreen Assets
Brands receive access to a vetted network of Pinterest influencers across fashion, beauty, home decor, food, wellness, and lifestyle niches. Socially Powerful handles contracts, rate negotiation, and scheduling so brands focus on approvals rather than admin. Each influencer is matched using ARIA audience data to confirm follower overlap with brand buyer profiles.
Brands receive a keyword map built from Pinterest Trends data and seasonal search curves. The content calendar aligns pin drops to algorithm windows and shopping peaks. Socially Powerful updates the calendar monthly based on performance signals and emerging queries.
Brands receive fully produced pin assets, including idea pins, video pins, and standard pins. Socially Powerful provides shot lists, brand guidelines, and revision rounds. All creatives follow Pinterest spec requirements for mobile safe zones and text overlay limits.
Brands receive an end-to-end Pinterest Ads Manager setup, including campaign structure, audience targeting, and bid strategy. Socially Powerful manages daily spend pacing and reallocates budget toward top-performing pins, while reporting covers CPM, CPC, and attributed conversions.
Brands receive weekly performance dashboards showing saves, clicks, CTR, and attributed revenue. Socially Powerful connects Pinterest Analytics to brand e-commerce platforms for full-funnel visibility, and quarterly reviews translate data into the next-phase strategy.
Socially Powerful activates influencer content across standard pins, idea pins, video pins, shopping pins, and collection ads. Each format serves different stages of the purchase journey from initial discovery through final conversion. Multi-format Pinterest influencer marketing campaigns meet buyers wherever they search and save.
Start Influencer Marketing Campaign Now!
ARIA identifies influencers whose followers match brand buyer profiles by demographics, interests, and purchase behavior. Data-backed Pinterest influencer matching reduces wasted spending on influencers whose audiences will not convert.
All influencer content meets Pinterest ad specifications, FTC disclosure requirements, and brand safety standards. Compliance review occurs before content publishing to prevent policy violations and takedowns.
Keyword-rich boards and an evergreen pin strategy keep content discoverable months after posting. Traffic compounds over time, unlike feed-based platforms, where posts fade within days as users discover content through keyword searches weeks or months after initial publication.
Pinterest data connects to Shopify, WooCommerce, or custom e-commerce platforms for full revenue tracking. Attribution systems measure the complete path from pin engagement to checkout completion, which gives the highest conversion rates between initial save and final purchase.
Media spend applies only to proven organic performers, which reduces wasted ad budget by validating content performance before paid amplification begins. Paid promotion scales content that already demonstrates strong engagement rates and click-through performance, concentrating budget on winning creative rather than testing unproven concepts.
Influencer selection covers niche fit assessment, board aesthetic evaluation, save velocity analysis, engagement authenticity verification, and audience quality checks. ARIA data confirms follower demographics and purchase behavior alignment with brand targets. Manual review checks brand safety standards, content consistency across formats, and influencer responsiveness to brief requirements before contracting begins.
All influencer content receives review for brand guideline alignment, FTC disclosure compliance, and Pinterest ad policy adherence before publishing. Approval workflows include brand review of drafts, revision rounds for feedback incorporation, and final sign-off confirmation. The process prevents policy violations that trigger content removal or account restrictions.
Let's Talk
Six platform formats serve different buyer journey stages from initial awareness through final conversion.
Idea pins combine multiple frames of video, images, and text to teach and inspire. Use cases include how-to tutorials, recipe sequences, and product demonstration guides. The format generates high save rates because users return to reference instructions. Brand recall improves through repeated exposure across multi-frame narratives.
Short-form video pins autoplay in feeds and capture attention through motion. Optimal length ranges from 6 to 15 seconds for maximum completion rates, and the Pinterest vertical format fills mobile screens. Hooks in the first two seconds stop scrollers before they swipe past. Product demonstrations and before-and-after reveals perform strongest.
Standard image pins with strong visuals and keyword-rich descriptions generate outbound clicks to product pages and blog content. Text overlays highlight key messages and calls to action. Safe zone compliance ensures text remains visible across device types. Keywords in descriptions improve search ranking and long-term discoverability.
Shopping pins pull directly from product feeds to show real-time price, availability, and product details. Integration works with Shopify and WooCommerce catalogs through native apps or custom API connections. Pins update automatically when catalog data changes, maintaining accuracy without manual intervention.
Collection ads present a hero image or video supported by tagged product tiles that let users explore details and pricing inside Pinterest. Brands use this format for launch announcements and seasonal edits because it displays multiple items from a collection within one cohesive visual experience.
Carousel pins offer up to five swipeable images with individual destination links, allowing each frame to guide users to different product pages or content. This format suits lookbooks, room tours showcasing multiple pieces, and recipe sequences where each step connects ingredients directly to purchase pages.
32M
VIEWS
+400K
NEW FOLLOWERS
2M
LIKES
59M
REACH
1.5M
ENGAGEMENTS
20+
CREATORS
30M
IMPRESSIONS
15%
UPLIFT IN SALES
17M
REACH
70M+
IMPRESSIONS
500+
COLLABORATIONS
SOLD OUT
PRODUCT LINES
486%
FOLLOWERS
28M
MENTIONS
13M
VIEWS
35M
VIEWS
3M
ENGAGEMENTS
50+
CREATORS
21M
VIEWS
600K
ENGAGEMENTS
30
INFLUENCERS
137M
VIEWS
4M+
ENGAGEMENTS
20
INFLUENCERS
500M+
IMPRESSIONS
15
COUNTRIES
MILLIONS
OF DOWNLOADS
13M
IMPRESSIONS
26M
AD PLACEMENT VIEWS
1.1M
STREAM FOLLOWERS
4M+
VIEWS
3.5M
REACH
200+
ASSETS
16M
VIEWS
12M
REACH
120K+
CLICKS
13M
IMPRESSIONS
12M
VIEWS
50K
CLICKS
01
Our beauty influencer marketing campaigns include tutorials, product reviews, and before-and-after content across short-form video and Pinterest boards. Influencer expertise varies from makeup artists to skincare specialists, depending on the product category.
02
Recipe-based influencer content runs across TikTok, YouTube, and Pinterest idea pins with ingredient tagging. We work with food influencers who demonstrate product usage in meal preparation and entertaining scenarios that generate immediate purchase intent.
03
Destination and property influencer marketing campaigns use aspirational video and Pinterest travel boards. Content inspires trip planning and property bookings through immersive visual storytelling that showcases experiences and amenities.
04
Our wellness influencer marketing programs cover routine content, product integrations, and lifestyle boards. Influencers demonstrate how products fit into daily wellness practices from morning supplements to evening skincare.
05
Socially Powerful runs influencer marketing campaigns for e-commerce and DTC brands, covering product seeding, unboxing, and shoppable content across platforms. Attribution tracking connects influencer touchpoints to first purchases and customer lifetime value.
06
Gaming influencer marketing campaigns work with streamers and content influencers who reach active player communities. Content includes gameplay footage, product reviews, and tournament sponsorships across Twitch, YouTube, and TikTok.
07
Tech campaigns feature influencers with technical expertise who produce demos, tutorials, and comparison content. SaaS platforms and consumer electronics brands benefit from detailed product explanations that reduce buyer confusion.
Nov 16, 2025
Influencer Marketing Agency
Nov 16, 2025
Influencer Marketing Agency
Socially Powerful aligns influencer content to awareness, consideration, and conversion stages. Idea pins and video pins build initial awareness through tutorial and inspiration content. Standard pins and shopping pins support consideration by providing product details and pricing.
Work with us
