PROCUREMENT
Socially Powerful is a food and beverage influencer marketing agency that brings CPG brands, restaurants, snack brands, frozen food brands, and beverage brands in front of the food & beverage consumers by collaborating with relevant influencers who make mouths water and carts fill up. Our food influencer marketing campaigns showcase your products in taste tests and cooking tutorials that go to food & beverage lovers who actively search for their next meal or snack.
Our food and beverage influencer marketing agency relates your brand with influencers from home cooks for grocery items to mixologists for beverage brands, whose food & beverage content style fits your product category. Our influencer campaigns target hungry scrollers and generate orders from them through food & beverage content that shows exactly how your food & beverage tastes and fits into everyday meals.
Our food and beverage influencer marketing campaigns show results that include the first view to final purchase to understand the market trends, such as shifts in flavour preferences, changing buyer motivations, seasonal demand patterns, emerging product categories, etc. Socially Powerful, a top influencer marketing agency, tracks which recipe videos get saved for later and which influencers send traffic to your product pages or store locators. Our team uses these metrics to learn which food and beverage content actually moves food and beverage products off shelves.
Socially Powerful team studies which content formats make your food and beverage products irresistible and bring their flavors to life. Our food and beverage influencer marketing campaigns’ data help brands recognize the influencer cultures, such as comfort-food storytellers and high-energy recipe makers, where their food and beverage products feel most natural and perform their best.
Influencer marketing is necessary for food and beverage brands because grocery shoppers and restaurant-goers now plan meals by scrolling through social feeds before they ever walk into a store. Food influencer content catches people during this planning phase when they are deciding what to cook, order, or stock in their pantry.
Food content performs differently from other categories because taste cannot come through a screen. Food and beverage content creators bridge the gap by letting audiences see the texture, like crunch or sizzle, and watch flavor reactions. These sensory moments give food lovers the trust they need to try something new.
Food and beverage brands get more sales during seasonal moments, as they create natural spikes in food content consumption, like Super Bowl snack ideas, summer grilling recipes, and holiday baking. Food influencer campaigns timed around these occasions get to audiences when they are actively hunting for food and beverage product recommendations.
Creative
Award-Winning Agency
Global
Award-Winning Agency
Forbes
Featured Founders
IMTB
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Socially Powerful has partnered with top food and drink brands, including leading national companies. We have designed and executed custom campaigns for healthy snack brands, plant-based products, gourmet food stores, and restaurant chains, which makes us one of the most popular influencer marketing agencies in the US. Our team carefully selects influencers whose audiences match your target customers and whose work inspires engagement and builds trust.
Socially Powerful offers complete influencer marketing services made just for food and beverage brands. Our services cover everything from planning and finding creators to making content and tracking results. This helps your brand get noticed and make more sales on all major social media platforms.
01
We build active Facebook communities for your food or drink brand through smart content planning and influencer partnerships. We mix regular posts with paid ads to reach food lovers who are looking for recipes, cooking ideas, and more. This helps you gain more followers and real engagement.
02
Instagram is where food looks amazing. We connect your brand with Instagram creators who make eye-catching content, like beautiful product photos and dining experiences. We use Stories and Reels to show off your products in mouthwatering ways that make people want to buy them.
03
TikTok's food community loves trending recipes and fun challenges. We connect your brand with TikTok influencers who know how to make your products shine in fun, shareable videos. Our influencer marketing campaigns also use popular sounds and trends. We make sure to keep your product placement natural and real for audiences.
04
Pinterest users search for meal plans and product ideas, so it’s the perfect influencer marketing platform for food brands. We create Pinterest-friendly content through influencers that reaches users when they are hungry. This brings people directly to your website and keeps your content findable for a long time.
05
We build strategic influencer campaigns that support your brand goals and audience interests. We develop strategies based on market research and proven methods that work best for food and beverage influencer marketing.
06
We use our network of food influencers and manage all recruitment and screening. Our strong relationships with top influencers help in fair pricing and smooth collaboration. We carefully review every partnership to keep your brand safe.
07
Our food and beverage influencer marketing agency monitors all influencer content to make sure your brand stays consistent across every post. We check each content piece against your guidelines and industry standards. Our real-time checking helps us quickly resolve issues and keep content performing at its best.
Generate Sales for Food & Beverage Brands?
Creating Campaigns to Showcase Food & Beverage Products
Expanding Reach with Paid Ads for Food & Beverage
Using Food Reviews to Build Consumer Trust
Tracking Engagement & Adjusting Campaigns to Boost Sales
Building Long-Term Partnerships with Food Influencers
Engaging Food Lovers with Giveaways & Cooking Challenges
We find creators whose followers, engagement rates, and content style match perfectly with your brand. Our influencer checking process makes sure they have real influence and are safe partnerships for your brand.
We make collaboration easy through clear communication. Our detailed briefs outline campaign goals, key messages, creative guidelines, and creator requirements. This confirms every creator understands the vision while keeping room for their unique creativity.
We work with influencers to create a variety of content, including recipe videos and taste test comparisons. Each influencer content piece depicts your products originally to create very strong engagement through likes and comments.
Smart timing and choosing the right platforms make content work better. We plan when to post content across different channels by picking the best post times to get maximum views and engagement with your target audience.
We measure how many people see your content, how they interact with it, and how it impacts clicks, sales, and overall return on investment. Our clear reporting gives you insights into how the influencer marketing campaign is doing, with helpful suggestions for making it better as we go.
Customers discover food products across many platforms, so our multi-platform influencer marketing approach guarantees that your brand appears wherever your audience spends time. We cover all popular influencer marketing platforms, including TikTok cooking videos, Pinterest recipe boards, and Instagram Stories. This gives people more opportunities to find your products and make a purchase.
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We carefully check food bloggers, recipe makers, nutritionists, and cooking fans whose followers actively look for product tips. These influencers have earned their followers' trust, and so they can help achieve business goals.
Our strategies work across multiple platforms and content types to create many touchpoints. It guides customers through awareness and consideration. We track results across all channels to show you a clear return on investment.
Our influencer marketing agency uses smart data tools to choose the right creators and improve content performance. Our technology finds the best-performing content types and learns from audience behavior to keep your campaign performing better over time.
We understand every detail that makes food content stand out, such as lighting, styling, editing, and timing. Our creative influencer marketing team helps influencers produce high-quality content that showcases your products beautifully.
We handle every part of the process that covers finding influencers, negotiating rates, managing contracts, approving content, tracking performance, and reporting. You get strong influencer marketing campaign results without the stress of managing multiple creator relationships.
Our influencer selection process reviews each creator carefully by assessing the authenticity of their followers, engagement quality, content style, brand fit, and past campaign performance. We use advanced tools to detect fake followers and analyze audience interests so we can make our campaign a success. We make sure that only those creators collaborate with your brand who meet our high standards and show genuine influence in food communities.
We use advanced fraud detection tools to identify fake followers and engagement. Each creator is thoroughly reviewed by analyzing their audience and reviewing past partnerships. This process helps protect your brand’s reputation and build trust amongst customers.
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Food shoppers discover new products across many platforms, with Instagram, YouTube, and TikTok driving the most engagement. We learn where your audience looks for cooking inspiration so we can invest in the channels that deliver the best results for your brand. By working with creators who have real influence over their followers, we create authentic content that inspires people to try your products.
YouTube's longer videos let food creators make complete recipes and fun cooking tutorials that show strong knowledge and trust. These videos stay discoverable through search, which gives long-term value. These videos keep building brand awareness even months after they're posted.
Facebook's diverse user base and easy sharing features make it valuable for reaching wider age groups, especially older customers. Food groups and community pages create engaged audiences who are open to influencer recommendations. Facebook's targeting tools help boost content to specific demographic groups.
Instagram is still the top platform for discovering food with its picture-first format, perfect for showing mouthwatering product images and lifestyle content. Food influencers use Stories for real behind-the-scenes content, Reels for viral recipe videos, and feed posts for beautifully styled food photos that make people want to buy.
TikTok’s algorithm helps food content reach highly engaged audiences, which is ideal for viral recipe trends and taste test challenges. Its young users and authentic style create opportunities for natural product placement. Such content resonates with Gen Z and Millennial consumers.
Food blogs stay trusted sources for detailed recipes and product comparisons. Blog content ranks well in search results and provides SEO value. It also helps build thought leadership for detailed product stories that shorter social content can't fit.
Pinterest users actively search for recipes and meal planning ideas, so it's a must-have influencer marketing platform for food brands. Influencer-created pins stay discoverable for a long time and bring steady traffic to your website as users save and share content.
32M
VIEWS
+400K
NEW FOLLOWERS
2M
LIKES
59M
REACH
1.5M
ENGAGEMENTS
20+
CREATORS
30M
IMPRESSIONS
15%
UPLIFT IN SALES
17M
REACH
70M+
IMPRESSIONS
500+
COLLABORATIONS
SOLD OUT
PRODUCT LINES
486%
FOLLOWERS
28M
MENTIONS
13M
VIEWS
35M
VIEWS
3M
ENGAGEMENTS
50+
CREATORS
21M
VIEWS
600K
ENGAGEMENTS
30
INFLUENCERS
137M
VIEWS
4M+
ENGAGEMENTS
20
INFLUENCERS
500M+
IMPRESSIONS
15
COUNTRIES
MILLIONS
OF DOWNLOADS
13M
IMPRESSIONS
26M
AD PLACEMENT VIEWS
1.1M
STREAM FOLLOWERS
4M+
VIEWS
3.5M
REACH
200+
ASSETS
16M
VIEWS
12M
REACH
120K+
CLICKS
13M
IMPRESSIONS
12M
VIEWS
50K
CLICKS
01
Trusted beauty and skincare influencers create tutorials and reviews that highlight your products in real-life routines. Their content engages fans and inspires them to try your products. Over time, this builds awareness and encourages repeated purchases.
02
Style creators showcase your clothing in creative and inspiring ways. Their audiences engage with content, which increases interest in your brand. Campaigns also drive traffic to your online store, which helps more people discover and buy your products.
03
Automotive influencers share reviews for cars and other vehicles. Their followers trust these reviews and get inspiration from automotive influencer content, and buy your automotive products.
04
Health-focused influencers provide tips and reviews for equipment and wellness products. Audiences trust these recommendations, which inspire them to explore your products and make informed purchases.
05
Streamers and gaming creators showcase products within authentic gameplay and sponsored content. Their audiences engage deeply and develop interest in your brand. This awareness often leads to purchases from dedicated followers.
06
Travel influencers highlight destinations, hotels, and experiences. Their content inspires audiences actively planning trips. Campaigns encourage bookings and help create meaningful connections with your brand.
07
Tech reviewers and early adopters demonstrate product features in trusted and engaging ways. Their audiences rely on this guidance when deciding what to buy. Campaigns increase brand credibility and encourage confident purchases.
Nov 16, 2025
Influencer Marketing Agency
Nov 16, 2025
Influencer Marketing Agency
Let’s influencer marketing campaigns that reach customers when they are deciding what to try next and help your brand gain visibility, engagement, and sales.
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