TikTok: An Exciting New Dawn For Influencer Marketing
Since the Chinese company ByteDance launched the TikTok app in 2016, this creative, video-sharing app has soared in popularity. However, though 500 million users are active on TikTok every month, the network remains underutilised as a channel for influencer marketing.
This is good news for your business, as it means that making a promotional breakthrough on TikTok can be much easier than it is on comparatively saturated social networks like Facebook and Instagram. The clock is ticking if you are eager to make a positive early impact on TikTok.
The Power Of Social Video
TikTok is, at its core, a video-sharing platform where creativity can run riot. TikTok users can produce and share short-term, musically-influenced videos edited with eye-catching visual features including lenses and filters. As a result, particular TikTok users have become renowned for their artistic touch.
At Socially Powerful, we are well aware of the crucial difference which video can make in a world where the first impression is, often, the all-important impression. We know, for example, that social video is shared 1200% more often than text and images combined.
We also know how popular TikTok is with members of Generation Z, a demographic cohort typically difficult for marketers to reach. Over 40% of TikTok users are aged between 10 and 19, making this fledgling platform especially inviting for brands that aim to resonate with a younger crowd.
Be Careful Not To Underestimate Tiktok's Reach
TikTok has strong momentum in the social media sphere, having been downloaded over a billion times. However, as a relatively young platform, it remains cost-effective for marketers. For this reason, you should capitalise on the opportunities before competition for sponsorship intensifies.
If you are inexperienced with using TikTok, you could be wary of making costly mistakes on the platform. However, we can reach out to almost any TikTok influencer and leave them to produce, on your firm's behalf, the content that they know appeals to their followers.
We will be selective with every part of the process, from choosing the right influencer for your campaign to analysing audiences, behaviour and interaction to ensure guaranteed results. Whatever your objectives, we will use data and insights to reach informed decisions.
Getting started with your TikTok journey can be just a matter of contacting our regional office nearest to you and discussing your requirements with us. With pages on Facebook, Twitter, YouTube and Instagram, we are thoroughly experienced with social media and its potential when it comes to influencer marketing, as our published research also attests.