Macro-influencers are a level down from mega-influencers, in terms of following. Typically, a macro-influencer is one which falls between having 100,000 to one million followers on their social channel.
Unlike most celebrity-influencers, macro-influencers have gained their fame through the internet itself, whether that was through vlogging, or by producing entertaining or inspiring content. These influencers are often pioneers in a specific space, whether that be gaming, fashion, sports, lifestyle, comedy or beauty, they are known for something and gained notoriety for creating innovative content.
