PROCUREMENT
Socially Powerful runs influencer marketing campaigns on Bilibili that connect international brands with UP主 influencers who reach 330+ million Chinese consumers under 35. Bilibili audiences spend 95 minutes daily on the platform watching mid-form video reviews, tutorials, and live streams that shape purchase decisions for gaming, tech, beauty, fashion, and mobile app brands entering China.
Our campaigns track engagement through danmu comments, Blue Link e-commerce clicks, and attributed sales on Tmall, JD, and Taobao rather than stopping at vanity metrics.
Bilibili UP主 content builds trust that drives measurable conversions. Mid-form videos ranging from 5 to 20 minutes allow influencers to explain complex products, demonstrate features, and answer audience questions through danmu comments in real time. This depth converts consideration into action. Our campaigns use Blue Link commerce to connect UP主 recommendations directly to checkout pages on Tmall, JD, Taobao, and Pinduoduo. ARIA audience intelligence matches influencers to buyer profiles before campaigns launch, reducing wasted impressions on audiences that will not convert. Sparkle analytics benchmarks UP主 performance history to predict campaign outcomes. Socially Powerful, a strategic influencer marketing agency, tracks the complete journey from video view to e-commerce order, proving ROI beyond engagement rates.
Bilibili is critical for reaching young Chinese consumers because the platform commands 330+ million monthly active users who spend an average of 95 minutes daily watching influencer content. 80% of the audience is under 35 years old, with an average age of 21. This makes Bilibili the densest concentration of Gen Z buyers on any Chinese platform. The platform requires new users to pass a 100-question quiz covering platform culture and community norms before they can register accounts. This filters for engaged, culturally literate users rather than passive scrollers.
Danmu comments layer real-time reactions across videos as they play, creating shared viewing experiences that traditional advertising cannot replicate. When audiences see danmu reactions endorsing a product during an UP主 review, trust compounds through social proof. UP主 recommendations carry more purchase influence than paid ads because influencers build follower relationships over months and years through consistent content.
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Gaming brands, mobile app developers, tech companies, beauty retailers, fashion labels, and education platforms have scaled on Bilibili through our UP主 partnerships. Our campaigns deliver tracked outcomes across awareness, engagement, and conversion metrics rather than stopping at impressions. Brands receive detailed attribution connecting UP主 content to app installs, product purchases, and subscriber signups. Unlike top influencer marketing agencies focused solely on Western platforms, we specialize in China market execution with proven Bilibili results.
Socially Powerful delivers seven campaign services covering UP主 sourcing, strategy development, content production, relationship management, paid amplification, live streaming activation, and performance reporting. International brands engage the full service suite or select individual modules based on internal capabilities and the China market maturity.
01
We source UP主 across gaming, tech, beauty, fashion, ACG, and lifestyle verticals using Sparkle data for engagement benchmarks and audience demographics. ARIA analyzes follower profiles to match influencers with brand buyer segments. Vetting covers follower authenticity, content quality consistency, brand safety history, and compliance with Chinese advertising regulations before shortlisting candidates.
02
Strategy aligns mid-form video, live streaming, and Story Mode content to brand objectives and China market timing. We plan danmu interaction triggers, content pacing for 5-20 minute videos, CTA placement within native formats, and campaign calendars syncing to Singles Day, 618, Chinese New Year, and vertical-specific events.
03
Creative briefs guide UP主 collaborations while respecting authentic influencer voice and Bilibili community norms. Scripts include hook structures optimized for Bilibili attention patterns, danmu-friendly dialogue that encourages audience participation, and localized messaging adapted from international brand guidelines into culturally resonant Mandarin. Subtitle translation and visual direction ensure content respects platform culture rather than triggering community rejection.
04
We negotiate contracts covering content usage rights, exclusivity terms protecting brands from competitor activations, compliance with China advertising law, payment structures, and performance expectations. Relationship management enables long-term partnerships beyond single campaigns, providing brands with consistent influencer access as they scale China operations.
05
Paid media extends organic UP主 reach through news feed ads, native banner placements, and Sparkle content boosting. Blue Link integration connects paid placements to Tmall, JD, and Taobao storefronts for direct conversion tracking. Media buying optimizes CPM and CPC performance against campaign KPIs rather than maximizing impressions without conversion accountability.
06
Live streams create real-time UP主 and audience interaction for product demonstrations, Q&A sessions addressing buyer concerns, and limited-time promotions driving purchase urgency. Direct shopping links embedded in live broadcasts enable immediate checkout while audiences watch. We manage live event logistics, script preparation, audience engagement tactics, and post-stream analysis.
07
ARIA, Sparkle, and Blue Link data combine to track views, watch time completion, danmu volume, engagement rates, click-throughs, and attributed e-commerce conversions. Dashboards show real-time performance during campaigns. Post-campaign reports connect activity to commercial outcomes, including sales revenue, app installs, and cost-per-result, rather than stopping at engagement metrics.
Move Bilibili Viewers to Buyers
Define Bilibili Goals and Audience Segments
Match UP主 Creators to Brand and Buyer Fit
Brief and Produce Bilibili-Native Content
Launch, Monitor, and Optimize in Market
Extend Content Value Across Channels
Report Results and Feed Learnings Forward
Every campaign includes a curated shortlist showing vetted UP主 matched to brand objectives. Each influencer profile includes follower demographics, average view counts per video, engagement rates, content style samples, and Sparkle performance history. Brands review and approve shortlists before outreach begins.
Platform-specific creative briefs guide UP主 content while preserving authentic influencer voice. Briefs include hook structures optimized for Bilibili's first 10 seconds, danmu interaction triggers, mid-form pacing guidelines for 5 to 20 minute videos, CTA placement recommendations, and localization notes ensuring cultural resonance with Chinese audiences.
Structured approval stages let brands review drafts, storyboards, and final cuts before publication. Compliance checks verify adherence to China's advertising regulations. Legal clearances cover content claims, product demonstrations, and competitive positioning. Brand messaging alignment ensures influencer content communicates approved positioning.
Brands access live performance dashboards showing views, watch time, danmu volume, engagement rates, click-throughs, and conversion events with real-time updates during active campaigns. Stakeholders across marketing, product, and analytics teams log in to track progress without waiting for periodic reports.
Comprehensive reports connect Bilibili activity to commercial outcomes. Metrics include reach, engagement, video completion rates, e-commerce clicks, attributed sales or app installs, cost-per-result, and strategic recommendations for future campaigns. Attribution methodology explains how Blue Link data, Sparkle analytics, and ARIA intelligence combine to track full-funnel performance.
Socially Powerful orchestrates Bilibili campaigns alongside Douyin, Xiaohongshu, WeChat, and Weibo for a unified China market presence. Bilibili provides deep engagement and trust-building through mid-form content. Douyin adds viral reach through short-form video. Xiaohongshu drives lifestyle product discovery. WeChat enables private traffic retention and CRM integration. Cross-platform coordination compounds campaign impact rather than treating each platform as an isolated channel.
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Established relationships with UP主 across gaming, tech, beauty, fashion, ACG, lifestyle, and knowledge verticals enable fast campaign launches. Network depth provides vetted influencer options across nano, micro, and macro tiers for brands at different budget levels and reach requirements.
ARIA analyzes Bilibili audience data to match brands with UP主 whose followers align with target buyer profiles. Audience intelligence reduces wasted impressions on mismatched demographics. Data-driven influencer selection increases conversion potential compared to selection based on follower counts alone.
Knowledge of China's advertising law, content moderation requirements, and cross-border e-commerce regulations protects brands from compliance violations. Localization expertise ensures content respects Bilibili community culture and danmu interaction norms rather than triggering audience rejection through tone-deaf messaging.
Blue Link tracking connects UP主 content to Tmall, JD, Taobao, and brand e-commerce purchases. UTM parameters and conversion pixels attribute campaign activity to sales outcomes. Full-funnel reporting proves ROI beyond engagement rates, enabling brands to justify Bilibili investment through commercial results.
Content strategies respect Bilibili's community culture and danmu interaction patterns. UP主 collaborations preserve authentic influencer voice rather than forcing scripted brand messaging that audiences reject. Positive danmu engagement signals community approval, creating organic amplification as audiences recommend content to others.
To select UP主 for Bilibili brand campaigns, Socially Powerful analyzes audience demographics through Sparkle data, evaluates content quality consistency across recent uploads, verifies engagement authenticity using fraud detection tools, reviews brand safety history for past partnership issues, and confirms alignment with campaign objectives.
To verify UP主 authenticity and brand safety, Socially Powerful checks follower growth patterns for suspicious spikes indicating purchased followers, analyzes engagement rate consistency across videos to detect artificially inflated metrics, reviews content history for brand safety issues, including controversial topics or community guideline violations, and screens for compliance with China advertising regulations covering disclosure requirements and restricted product categories. Verification filters eliminate influencers using engagement pods, bot followers, or content practices that expose brands to regulatory risk.
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Different Bilibili formats serve different campaign objectives and buyer journey stages. Format selection impacts conversion paths and content production requirements. Six primary formats cover awareness through conversion goals.
Mid-form videos ranging from 5 to 20 minutes dominate Bilibili consumption. In-depth reviews, unboxing experiences, and tutorials build trust through detailed product explanations. Tech reviews demonstrate feature sets and performance benchmarks. Beauty tutorials show application techniques and results over time. Gaming content covers mechanics, strategies, and monetization systems. The format suits purchases requiring research before making buying decisions.
Live streams create real-time UP主 and audience interaction. Product demonstrations showcase features in action. Q&A sessions address buyer concerns immediately. Limited-time offers create purchase urgency during broadcasts. Direct shopping links embedded in live streams enable immediate checkout while audiences watch. The live format performs strongest for beauty demonstrations, tech product reveals, and gaming tournaments.
Story Mode provides short-form vertical video competing with Douyin and Xiaohongshu formats. Blue Link e-commerce integration connects content to shopping checkout pages on Tmall, JD, Taobao, and Pinduoduo. The combined format enables faster conversion paths for impulse purchase categories, including beauty products, fashion accessories, and mobile game in-app purchases.
Knowledge vertical content positions brands as credible authorities rather than pure advertisers. Finance brands create explainer content covering investment concepts, savings strategies, and risk management. Education brands produce study technique guides and career planning resources. Tech brands explain emerging technologies, product comparisons, and buying guides. The educational approach earns community trust that converts into consideration and trial.
ACG content reaches Bilibili's core enthusiast audience through native anime, gaming, and pop culture formats. Virtual idol collaborations tap platform culture surrounding characters like Luo Tianyi. Gaming livestreams engage active player communities. Mobile game launches activate UP主 across gaming, ACG, and tech verticals simultaneously. The format suits gaming apps, anime merchandise, collectible products, and pop culture brands.
Brand channels enable owned presence on Bilibili beyond paid UP主 partnerships. Original content series build recurring audience relationships through weekly or monthly uploads. Series formats include behind-the-scenes brand stories, product development documentaries, user-generated content features, and educational content aligned to brand positioning. Long-term channel strategy compounds audience growth over quarters and years.
32M
VIEWS
+400K
NEW FOLLOWERS
2M
LIKES
59M
REACH
1.5M
ENGAGEMENTS
20+
CREATORS
30M
IMPRESSIONS
15%
UPLIFT IN SALES
17M
REACH
70M+
IMPRESSIONS
500+
COLLABORATIONS
SOLD OUT
PRODUCT LINES
486%
FOLLOWERS
28M
MENTIONS
13M
VIEWS
35M
VIEWS
3M
ENGAGEMENTS
50+
CREATORS
21M
VIEWS
600K
ENGAGEMENTS
30
INFLUENCERS
137M
VIEWS
4M+
ENGAGEMENTS
20
INFLUENCERS
500M+
IMPRESSIONS
15
COUNTRIES
MILLIONS
OF DOWNLOADS
13M
IMPRESSIONS
26M
AD PLACEMENT VIEWS
1.1M
STREAM FOLLOWERS
4M+
VIEWS
3.5M
REACH
200+
ASSETS
16M
VIEWS
12M
REACH
120K+
CLICKS
13M
IMPRESSIONS
12M
VIEWS
50K
CLICKS
01
WeChat enables private traffic development through official accounts, mini-programs, and KOL article placements. Platform integration with CRM systems supports retention campaigns, exclusive offers for followers, and conversion tracking through mini-program commerce.
02
Weibo serves brand announcements, trending topic participation, and celebrity KOL activations. Platform reach suits product launches, crisis management communications, and events requiring broad awareness across Chinese consumers beyond specific demographics.
03
Our team delivers Instagram influencer campaigns that combine Reels, Stories, and in-feed posts for compelling visual narratives. We pair brands with lifestyle creators whose look, tone, and audience data match your customer intent and conversion objectives.
04
We connect B2B companies with respected executives and subject-matter experts on LinkedIn. Our campaigns feature insight-led posts and professional commentary that reach decision-makers during their workday content consumption.
05
Our Twitch influencer campaigns utilize streamers and gaming personalities for live, interactive brand exposure. We integrate your brand into streams where audiences engage continuously with creators they follow for extended sessions.
06
Socially Powerful designs X influencer campaigns that place your brand inside trending topics and real-time discussions. We partner with creators whose communities respond actively to industry updates and cultural news.
07
We produce Snapchat influencer campaigns that speak to younger audiences through disappearing, quick-hit content. Our team works with creators whose casual, relatable recommendations influence fast-paced Gen Z purchase behavior.
Nov 16, 2025
Influencer Marketing Agency
Nov 16, 2025
Influencer Marketing Agency
Our Bilibili content and UP主 selection align with the awareness, consideration, conversion, and retention stages. Retention stages use brand channel content and exclusive UP主 partnerships for existing customer engagement.
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