Social Media Platforms

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At this point, it’s impossible to deny the dominance social media has over consumers. While it has long been recognised as a key communication tool for users—particularly Gen Z and Millennials—it has transcended this function to become a source of entertainment […]

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Are you looking to sell something?  Today, providing your customers with a worthwhile shopping experience means combining interactive elements with the most-consumed type of content: video.  […]

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In 2012, Instagram was acquired by Facebook. Since then, the platform has become a hub for advertising, communication and marketing; with over 25 million active business accounts on the platform by 2017.  Since then, Instagra […]

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Being the first generation to experience both landlines and the internet, VHS tapes and social media, it is no wonder that millennials are often labelled as the ‘inbetweeners’.  While some may view this generation as bles […]

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As generations have evolved, so have career aspirations. Where our grandparents would have typically taken administrative or manual labour roles, today’s generation is looking to the online world to make their money. Nowadays, 17% of 11-16 year olds say they want to […]

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The beauty industry is perhaps the most perfectly poised to take advantage of the benefits of influencer marketing. Tutorials, unboxings, hauls, first impressions etc. are all opportunities for brands to promote their products. So with 74% of Gen Z and 66% of millenni […]

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Influencer marketing has taken the marketing industry by storm and has shown no signs of slowing down any time soon. With its projected net worth being set at $15 billion by the end of 2022, many brands and marketers are turning to influencer marketing for its ability […]

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You could scour the internet for hours upon hours trying to piece together individual pieces of information in an attempt to better understand influencer advertising. Tedious, right? That’ […]