Social Media Platforms

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The busiest sales events of the year have rolled back around and, this time, Cyber Monday is taking centre stage.  Post-covid shopping preferences have led to a 37% increase in online shoppers this year, making Cyber Monday t […]

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We’ve all seen the videos. Hundreds of shoppers pressed up against glass doors, desperately trying to get a deal on a new flat screen TV at Walmart or a toaster from TK Maxx. Black Friday and Cyber Monday have become holidays in their own rights at this point, takin […]

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Take a savvy marketer, combine it with the best bits of eCommerce and add a dash of social media and you have yourself some social commerce. Still a fairly new introduction to the social sphere - but rapidly growing nonetheles […]

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The Twittersphere is abundant in iconic and groundbreaking tweets, some of which are hilarious and some of which are from Elon Musk… On average, 6000 tweets are tweeted per second, equating to 350,000 tweets per minute and 5 […]

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In this digital age, everyone uses social media in one way or another, with 4.9 billion people around the world using it in 2023 and more than 237.8 million using it on a daily basis. It’s no secret that Instagram in particu […]

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Since its launch in 2011, Snapchat has solidified its spot at the top for 11 consecutive years. Its popularity among younger audiences makes it the perfect place for brands to run marketing strategies.  A reason for its popul […]

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Shopping has taken on many different forms over the years, from buying in-store to buying online, and in some cases ordering through a mail-order catalog.  The latest option in the mix? Social commerce. […]

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Beauty is one of the leading sectors to have embraced influencer marketing. A big reason for this is because a lot of what the beauty industry does is very visual; and we all know that influencer marketing works best in a visual medium.  […]