Social Media Platforms

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In 2012, Instagram was acquired by Facebook. Since then, the platform has become a hub for advertising, communication and marketing; with over 25 million active business accounts on the platform by 2017.  Since then, Instagram […]

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Being the first generation to experience both landlines and the internet, VHS tapes and social media, it is no wonder that millennials are often labelled as the ‘inbetweeners’.  While some may view this generation as blesse […]

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Influencer marketing has taken the marketing industry by storm and has shown no signs of slowing down any time soon. With its projected net worth being set at $15 billion by the end of 2022, many brands and marketers are turning to influencer marketing for its ability […]

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You could scour the internet for hours upon hours trying to piece together individual pieces of information in an attempt to better understand influencer advertising. Tedious, right? That’ […]

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Influencer marketing has taken the marketing world by storm within recent years - and rightfully so. Offering up new and innovative ways to reach a whole new generation of online consumers, in a way that is purely digital, is becoming far more beneficial for brand suc […]

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Are you still resisting the shift into the digital marketing world? Does it fill you with fear and vulnerability? If the answer to these questions is yes, then this blog is for you.  Influencer marketing is now far beyond its e […]

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Are you a brand struggling to find your target audience among the hustle and bustle of the online marketing world? If the answer is yes, then you’ve come to the right place.  Let’s be honest, finding your niche group of buy […]

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Behind the lavish events and expensive PR packages is a flexible marketing strategy that can be tailored for success by almost any business; regardless of size. Many believe that influencer marketing is reserved for the mega brands, but this is not the case. […]