Social Media Platforms

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By far the most underrated marketing strategy in the digital realm, social audio is beginning to gain popularity outside of the renowned app, Clubhouse.  Social audio is a new opportunity for creators to ensure that they are do […]

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The not-so-secret power of influencers has impacted every crevice of the online marketing realm. Their contribution to social media campaigns has fuelled brand success all over the world and shows no signs of slowing down.  But […]

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Today, fighting for a social media user’s attention is like competing in the Hunger Games. May the best content strategy win.  However, there are ways to alleviate the worry of releasing your content strategy out into the wil […]

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When was the last time you ventured out to the shops to look for a product you knew you needed/wanted? Now, when was the last time you ordered that product online?  We’re the latter, and we’re certain that the majority of y […]

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We seem to be living in a world where influencers are gradually appearing in all realms and spheres to mark their territory and make you reevaluate what you once thought was an innovative marketing strategy. Their next target?  […]

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YouTube vs. Instagram has remained a long-standing battle for well over a decade. Though both channels are old according to social media standards, they are by no means outdated and continue to offer new and innovative techniques that can enhance your influencer marke […]

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At this point, it’s impossible to deny the dominance social media has over consumers. While it has long been recognised as a key communication tool for users—particularly Gen Z and Millennials—it has transcended this function to become a source of entertainment […]

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Are you looking to sell something?  Today, providing your customers with a worthwhile shopping experience means combining interactive elements with the most-consumed type of content: video.  […]