Social Media Platforms

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Cryptocurrency, NFTs, the metaverse. All words synonymous with the future of marketing. The NFT (non-fungible token) craze has kickstarted its infiltration into the world of online marketing. Companies of all sizes are leverag […]

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By far the most underrated marketing strategy in the digital realm, social audio is beginning to gain popularity outside of the renowned app, Clubhouse.  Social audio is a new opportunity for creators to ensure that they are […]

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The not-so-secret power of influencers has impacted every crevice of the online marketing realm. Their contribution to social media campaigns has fuelled brand success all over the world and shows no signs of slowing down.  B […]

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Today, fighting for a social media user’s attention is like competing in the Hunger Games. May the best content strategy win.  However, there are ways to alleviate the worry of releasing your content strategy out into the w […]

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When was the last time you ventured out to the shops to look for a product you knew you needed/wanted? Now, when was the last time you ordered that product online?  We’re the latter, and we’re certain that the majority of […]

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We seem to be living in a world where influencers are gradually appearing in all realms and spheres to mark their territory and make you reevaluate what you once thought was an innovative marketing strategy. Their next target? […]

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YouTube vs. Instagram has remained a long-standing battle for well over a decade. Though both channels are old according to social media standards, they are by no means outdated and continue to offer new and innovative techniques that can enhance your influencer marke […]

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Welcome back to another beauty roundup! Every month we round up our favourite ads, campaigns, trends, and creators from the social media beauty industry.  So, who’s been busy in the beauty world this month?   […]