PROCUREMENT
Socially Powerful is a Snapchat influencer marketing agency that runs influencer campaigns reaching the most engaged teens in many countries. Our Snapchat influencer marketing agency sources Snapchat influencers, produces ephemeral Stories and Spotlight content, develops custom AR lenses, runs paid amplification through Snap Ads, and tracks performance from views to conversions.
We work with brands to get them access to Gen Z audiences through a platform where users open the app 30+ times daily and are 34% more likely to purchase products than on Instagram.
Socially Powerful is a strategic influencer marketing agency that runs Snapchat influencer marketing campaigns for conversions by aligning influencer Stories and Spotlight videos with key moments when viewers are most likely to take action. Paid Snap Ads and whitelisted influencer content extend that reach to new audiences at a large scale.
Swipe-up links improve site traffic and app installs, while attribution tracking connects influencer posts to purchases, signups, and revenue. Snapchat influencer marketing campaigns are measured against cost per acquisition, return on ad spend, and qualified lead volume, and our agency plans every Snapchat influencer campaign around business KPIs like attributed sales and customer acquisition cost.
Snapchat holds unmatched influence over Gen Z purchasing decisions because younger audiences in 25+ countries use the platform daily, opening the app several times per day for private sharing and real-time updates of what is happening in the world. Influencer recommendations on Snapchat feel like advice from friends, not ads.
Snapchat ephemeral stories create urgency that keeps users constantly checking back, while AR lenses let users try products virtually before buying. Snapchat users are more likely to purchase from brands they see on the platform compared to Instagram. Traditional display ads fail in this environment because Gen Z scrolls past polished marketing but engages with raw, authentic influencer content.
Brands need Snapchat-native influencer marketing campaigns that match how Gen Z actually uses the platform, which is why many turn to specialized influencer marketing approaches rather than popular influencer marketing agencies offering generic social media services.
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Socially Powerful has delivered Snapchat influencer marketing campaigns for brands across beauty, fashion, gaming, entertainment, and mobile app categories. These campaigns reached Gen Z buyers and delivered better than the best results, which include more app installs and a great number of product purchases.
Socially Powerful offers seven service pillars covering the full Snapchat campaign workflow. Brands can select all services or specific modules based on their goals and internal capabilities.
01
Our influencer marketing agency sources Snapchat influencers by analyzing audience demographics, engagement rates, content style, and brand safety signals. ARIA data surfaces follower age ranges, location splits, and engagement patterns. Fraud detection flags fake followers and bot activity, and content style review ensures the influencer's tone matches the brand's voice.
02
Our Snapchat influencer marketing campaign briefs define which formats to use, what messaging to include, and which KPIs to track. Stories work for awareness and daily engagement. Spotlight serves discovery and viral reach, and AR lenses add interactive product experiences.
03
Content is produced in vertical video format using raw storytelling, quick edits, and thumb-stopping openers designed for ephemeral viewing, and the subtitles ensure clarity when the sound is off. The creative style matches Snapchat's fast-paced, unpolished aesthetic rather than Instagram's polished feed posts.
04
In-house designers create branded AR lenses, virtual try-on experiences, gamified filters, and location-based geofilters. These experiences let users interact with products organically. Influencers and users share AR content, generating organic reach beyond paid placements.
05
Our Snapchat influencer marketing agency runs Snap Ads, commercials, and whitelisted influencer content through paid channels. Whitelisting lets brands run ads from influencer accounts, combining authentic voices with paid reach. Retargeting campaigns re-engage viewers who interact with organic content.
06
Socially Powerful daily manages the brand Snapchat profiles so DM responses keep audiences engaged. Influencer cross-promotion drives follower growth, and community management turns one-way broadcasts into two-way conversations that build trust over time.
07
Reports track reach, views, completion rates, swipe-ups, site visits, app installs, and attributed revenue. Third-party tracking tools connect influencer content to conversions, and our attribution reports show which influencers and formats delivered the best cost per result.
Move Snapchat Viewers From Scroll to Purchase
Identify Gen Z Audience Segments and Campaign Goals
Match Influencers to Audience Fit and Content Style
Brief Influencers on Brand Story and Platform Mechanics
Launch Content Across Stories, Spotlight, and Paid Channels
Optimize Campaigns Using Real-Time Engagement Data
Report Results and Feed Learnings Into Future Campaigns
Brands receive vetted influencer shortlists before any outreach begins, as each shortlist includes follower demographics, engagement rates, past brand partnerships, and audience authenticity scores. This data lets brands evaluate influencer fit before committing to contracts.
We make Snapchat influencer marketing briefs that cover vertical video specifications, AR lens usage guidelines, tone of voice requirements, FTC disclosure language, and visual references. Moodboards provide creative direction that aligns with Snapchat's casual, unpolished aesthetic rather than generic influencer content.
We ensure all influencer content is reviewed and approved by brands before posting. Our Snapchat influencer marketing agency verifies disclosure tags, messaging accuracy, and adherence to brand guidelines to prevent compliance issues and protect brand safety across every campaign asset.
Brands receive Snap Ads account setup, audience targeting configuration, budget allocation, and whitelisted influencer content ready for paid amplification. Our setup includes Snapchat influencer marketing campaign structures, bidding strategies, and conversion tracking across Snapchat placements.
A live dashboard tracks reach, views, swipe-ups, and conversions throughout the campaign. The final report summarizes results, documents learnings, and provides recommendations for the next campaign as brands receive both real-time visibility and strategic takeaways.
Socially Powerful connects Snapchat influencer marketing campaigns to Instagram, TikTok, YouTube, and paid media channels. Brands reach Gen Z across platforms without duplicating creative work or fragmenting budgets. Influencers can post the same partnership across multiple channels, as content can be repurposed from Snapchat Stories into Instagram Reels or TikTok clips. Paid media extends organic reach across the full Gen Z media mix, and Snapchat works as one coordinated channel in a broader influencer strategy.
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Our Snapchat influencer marketing agency has dedicated Snapchat strategists, media buyers, and creative producers who understand Stories, Spotlight, AR lenses, and Snap Ads mechanics inside out. This specialist team delivers better results than generalist agencies, treating Snapchat as an afterthought.
ARIA surfaces audience demographics, engagement patterns, and authenticity scores before influencer selection. Every partnership starts with verified audience fit, preventing mismatches that waste budget on influencers whose followers do not match the brand's buyers.
We vet influencers for past content, audience quality, and regulatory compliance before any contract is signed. Pre-contract vetting prevents reputational risk and ensures every influencer partnership meets brand safety standards.
Socially Powerful tracks the entire journey from Snapchat view to site visit to purchase using platform pixels, UTM codes, and CRM integrations. Attribution reporting connects influencer content to revenue, not just reach and engagement.
Our Snapchat influencer marketing agency sources Snapchat influencers across North America, Europe, MENA, and APAC. Our local market knowledge ensures content fits cultural contexts and complies with regional advertising regulations in every geography.
To select Snapchat influencers for brand campaigns, Socially Powerful combines ARIA audience data with manual content review. ARIA scores influencers on audience demographics, engagement rate benchmarks, and follower authenticity. Manual review checks content style, brand fit, past partnership performance, and potential reputational risks. Fraud detection flags fake followers and bot-driven engagement. The combination of data and human judgment surfaces influencers whose audiences match the brand's buyers and whose content style aligns with the brand's voice.
To verify Snapchat influencer authenticity and brand safety, Socially Powerful checks for fake followers, bot engagement, past controversial content, and regulatory compliance before any influencer is presented to the brand. These verification checks happen pre-contract to prevent issues downstream.
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Gen Z trusts influencers across multiple platforms, as each platform serves different discovery and decision stages. Socially Powerful activates influencers across all six platforms, coordinating content and paid media into one cohesive Gen Z strategy.
Snapchat's ephemeral Stories, Spotlight feed, and AR lenses give influencers a raw, real-time format that builds trust through authenticity. The platform's private sharing dynamics make influencer recommendations feel like advice from close friends. AR lenses add interactive product discovery that users share organically.
TikTok's algorithm-driven For You Page surfaces influencer content to new audiences fast. Short-form video fits Gen Z's attention patterns. Trend-led content gains reach quickly when influencers time posts to the platform and build momentum as discovery happens faster on TikTok than on any other platform.
Instagram Reels, Stories, and in-feed posts give influencers a polished visual platform for lifestyle, beauty, fashion, and product storytelling. Reels spark initial discovery, Stories maintain ongoing engagement, and in-feed posts create lasting brand presence while delivering evergreen content that continues to attract new audiences over time.
YouTube's long-form reviews, tutorials, and how-to videos let influencers build deep trust with audiences. Tutorials educate buyers and reduce purchase hesitation. Reviews provide detailed product information that drives high-intent traffic to brand sites, while shorts add discovery for new viewers.
Twitch livestreams give gaming, entertainment, and lifestyle influencers real-time interaction with highly engaged communities. The live format creates authentic moments that cannot be scripted or edited. Gaming and entertainment brands reach audiences during peak attention windows that traditional ads miss.
X gives influencers a text-first platform for commentary, announcements, and cultural conversation that complements visual content on other platforms. Real-time commentary around events and launches spreads fast. X works best as a complement to visual platforms rather than a standalone channel.
32M
VIEWS
+400K
NEW FOLLOWERS
2M
LIKES
59M
REACH
1.5M
ENGAGEMENTS
20+
CREATORS
30M
IMPRESSIONS
15%
UPLIFT IN SALES
17M
REACH
70M+
IMPRESSIONS
500+
COLLABORATIONS
SOLD OUT
PRODUCT LINES
486%
FOLLOWERS
28M
MENTIONS
13M
VIEWS
35M
VIEWS
3M
ENGAGEMENTS
50+
CREATORS
21M
VIEWS
600K
ENGAGEMENTS
30
INFLUENCERS
137M
VIEWS
4M+
ENGAGEMENTS
20
INFLUENCERS
500M+
IMPRESSIONS
15
COUNTRIES
MILLIONS
OF DOWNLOADS
13M
IMPRESSIONS
26M
AD PLACEMENT VIEWS
1.1M
STREAM FOLLOWERS
4M+
VIEWS
3.5M
REACH
200+
ASSETS
16M
VIEWS
12M
REACH
120K+
CLICKS
13M
IMPRESSIONS
12M
VIEWS
50K
CLICKS
01
Our Snapchat influencer marketing agency runs influencer campaigns for skincare, makeup, and haircare brands targeting Gen Z and Millennial buyers. Beauty influencers drive product discovery, trial, and repeat purchase through tutorials, reviews, and routine content.
02
Socially Powerful partners fashion and apparel brands with style influencers who reach buyers during the discovery and consideration stages. Style influencers show products in outfits, answer fit questions, and drive site traffic.
03
Our influencer marketing agency helps gaming influencers on Snapchat, Twitch, YouTube, and TikTok for game launches, in-game events, and esports tournaments. Gaming influencers drive app installs, in-game spending, and active player retention.
04
Socially Powerful runs influencer marketing campaigns for film, TV, streaming, and music releases using influencer hype, behind-the-scenes content, and premiere activations. Entertainment influencers generate buzz, drive ticket sales, and increase streaming subscriptions.
05
Our mobile app influencer marketing agency drives app installs, signups, and in-app actions through influencer demos, tutorials, and paid amplification. Our app influencer campaigns focus on cost per install and day-seven retention rather than vanity metrics.
06
Socially Powerful runs product launches, seasonal campaigns, and always-on influencer programs for DTC and retail e-commerce brands. Influencer content drives traffic, conversions, and average order value across Shopify, Amazon, and retail channels.
07
Our influencer marketing agency for lifestyle brands partners with lifestyle, travel, food, and wellness brands with influencers who reach Gen Z and Millennial audiences. Lifestyle influencers build brand affinity through aspirational content that feels authentic rather than advertorial.
Nov 16, 2025
Influencer Marketing Agency
Nov 16, 2025
Influencer Marketing Agency
We align Snapchat influencer content to every stage of the Gen Z buyer journey, from awareness to conversion. Stories drive daily engagement and awareness, Spotlight fuels discovery and viral reach, and AR Lenses provide interactive experiences at the consideration stage. Paid Snap Ads retarget viewers to drive conversions to influence audiences across the full purchase path, not just top-of-funnel attention.
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