Social Commerce

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July 24th marks International Self-Care Day 2024. A day to honour our commitments to bettering ourselves, our minds, and our lives.  Since its inception in 2011, the emphasis on practising and promoting self-care has grown ex […]

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The world of fast moving consumer goods (FMCGs) has been forever changed by the rise of e-commerce for FMCG. Once found only in traditional brick an […]

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The rise of social media has lent itself to numerous shifts in consumer behaviour within recent years. We’ve already seen the ecommerce boom during the 2010s, thanks to emerging technologies, but consumer habits have become even more granular since then. […]

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In today's digital world, brand discovery has shifted dramatically. Gone are the days when consumers solely relied on search engines to discover new brands. Instead, they are now immersed in […]

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When we think about the role of an influencer, our minds immediately jump to the concept of free gifting/products. And rightfully so. Influencers are constantly posting Instagram Stories and TikTok videos highlighting the free products they’ve received in PR.  […]

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Flip is once again making social commerce platforms headlines.  The social commerce app has recently received a significant boost in funding from m […]

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Described as the “modern day QVC”, TikTok Shop epitomises social commerce in the digital age. Offering brands the chance to advertise goods by hosting TikTok Lives, link products within in-feed videos, and decorate the Product Showcase tab on their profiles, TikTo […]

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Women owned brands are the beating heart of independent shops, spaces, and businesses here in the United Kingdom.  With the sheer number of women o […]