Social Commerce

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Influencer marketing is an ideal strategy for startups because it offers cost-effectiveness, high engagement, and the potential for rapid brand growth. By partnering with nano- and micro-influencers (those with fewer than 100,000 followers), […]

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Influencer marketing for retail is a powerful strategy for both online and brick-and-mortar retail businesses, particularly for streetwear marketing. P […]

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The key to successful marketing in 2024? A steadfast, authentic brand community.  Modern consumers crave genuine connection more than anything. In a digital world driven by AI, increasin […]

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The holiday season is officially here and with it comes the annual struggle of retailers crafting new consumer strategy plans to keep up with ever-changing consumer demands.  This year, it seems retailers are focusing on keep […]

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Black Friday is finally here, which means it is time to scour the internet for the best deals available.  From electrics to homewares, brands everywhere are boasting thousands of deals on their best products for you to choose […]

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My long-lasting perception of Black Friday was a sobering image of freezing outside Curry’s in the quest for a discounted TV. But Black Friday has now moved beyond just physical retail events to a digital ecosystem driven by content creators. A seismic shift that is […]

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Amazon’s 2024 Prime Day sale has shattered previous yearly records by selling more than 200 million items across 35 categories. For shoppers this might not mean a whole lot, but to retailers and marketers it unearths a wealt […]

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Social storefronts have become the new norm in commerce.  Brands across the world are scrambling to have their social media transformed into functioning social commerce sites. BooHoo, th […]