Social Commerce

`

Approaching barely a month after Christmas, Valentine’s Day is a major shopping holiday. So why not leverage shoppable content as part of your branded-celebrations? Ensuring that your brand is viewed as a viable option for V […]

`

Compared to older generations, Gen Z’s shopping and purchase preferences can be a little conflicting to marketers, with 52% preferring to shop online and a close 48% preferring an in-store experience. However, as the recipients and hoarders of the latest and greates […]

`

Brand marketing has always been a vital part of a business, but it may be more important now than ever before thanks to social media. Consumers are now exposed to an impossible number of brands daily, and though this is great for […]

`

While TikTok Shop is still warming up in the US, another app is charging ahead in the social commerce game: Flip.  Flip is a social commerce platform that allows users to both post reviews of, and purchase products all in one […]

`

These days, the best place to get product recommendations is no longer your best friends, but your For You Page. Social media is filled to the brim with product reviews, holy grail product recommendations, and brand story times. For most consumers, checking what your favourite creators have to sa […]

`

Can you remember the last time you watched a YouTube video and it didn’t feature a sponsored ad segment? Or, can you think back to when Instagram was free from giveaways and influencer takeovers?  Ecommerce Influencer marketing is so established, that it’s hard to imagine […]

`

With the average user spending upwards of 74 minutes per day watching videos on YouTube, video engagement is one of the best ways for you to get your brand out there. But how do you get peop […]

`

TikTok Shop has taken over many of our FYPs. With creators of all sizes (starting with a minimum 1K followers) sharing their favourite TikTok Shop products, and many earning a pretty penny from commissions, we want to share how creators can earn on TikTok Shop, and wh […]