Social Commerce

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For those familiar with the latest updates across social media, you’ll have noticed the increase in platforms adopting their own social commerce features. Think Facebook Shop, Instagram’ […]

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Fast moving consumer goods (FMCG) are products that are sold quickly and at a relatively low cost, due to their monthly - or weekly - repurchasing cycle.  FMCG products are traditionally sold in stores and include things such […]

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While 2023 has been filled with many a heated debate, the question of social commerce vs. ecommerce has had brands and consumers alike particularly perplexed.  […]

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Black Friday is arguably the biggest shopping event of the year, closely followed by Cyber Monday. Although initially created as an offline, in-store sales event (featuring thousands queuing outside stores in hopes of a steal), it has since transitioned to include onl […]

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Technology is developing at an incredible rate. With social media platforms offering in-app shopping, Facebook and Snapchat’s AR glasses, AR in retail stores and live shopping platforms, the Metaverse is creeping closer and closer with each incremental innovation. W […]

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A "finfluencer"—or finance influencer—is an influencer that shares financial information and expertise.  They offer Gen Z and Millennials financial advice in snackable, light-hearted formats and are becoming an increasing […]

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A "finfluencer"—or finance influencer—is an influencer that shares financial information and expertise.  They offer Gen Z and Millennials financial advice in snackable, light-hearted formats and are becoming an increasing […]

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TikTok is a popular entertainment app that’s used by nearly a billion users daily—the majority of whom are under 25. TikTok’s highly diverse audience base means there is an incredibly diverse range of content people create and consume. While TikTok began as a sp […]