Social Commerce

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TikTok’s social commerce push has been in the news frequently as of recent, and the latest update is that the platform hopes to close out 2023 with a whopping $20 billion in retail sales—a 300% increase, from just under $5 billion in sales last year.  […]

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Hashtags adorn content across all socials and play a vital role in sending it out to a wider audience with the intention of increasing engagement, recruiting new followers, expanding online presence and a whole host of other goals.  […]

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For those familiar with the latest updates across social media, you’ll have noticed the increase in platforms adopting their own social commerce features. Think Facebook Shop, Instagram’ […]

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Fast moving consumer goods (FMCG) are products that are sold quickly and at a relatively low cost, due to their monthly - or weekly - repurchasing cycle.  FMCG products are traditionally sold in stores and include things such […]

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Following a busy fashion month in September, October was go-go-go in the fashion world. We’ve rounded up the key highlights you need to know for this month.  Keep reading to find out who’s been busy!  […]

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Welcome back to another beauty roundup! Every month we round up our favourite ads, campaigns, trends, and creators from the social media beauty industry.  So, who’s been busy in the beauty world this month?   […]

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The beauty industry is perhaps the most perfectly poised to take advantage of the benefits of influencer marketing. Tutorials, unboxings, hauls, first impressions etc. are all opportunities for brands to promote their products. So with 74% of Gen Z and 66% of millenni […]

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Welcome back to another beauty roundup! Every month we round up our favourite ads, campaigns, trends, and creators from the social media beauty industry.  So, who’s been busy in the beauty world this month?   […]