Social Commerce

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Have you heard the news? According to a new update by OpenAI, ChatGPT will be extending its features to include commerce capabilites. Our tech guru and Business Development Manager Jabez put his thinking cap on to figure out what this new change means for brands and consumers alike. Read on […]

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London may still be grey, but the promise of a sizzling Summer is just around the corner.  For brands, Summer is the perfect time to release tailored campaigns, connecting with audiences over a shared love for the warmer weat […]

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The Primark x Pinterest collaboration isn't just another product launch—it's a full-blown retail revolution that's flipping the script on how brands approach social commerce.  These two powerhouses haven't simply joined forces; they’ve unleashed a homeware collec […]

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Fashion marketing is getting a serious makeover.  Gen Alpha is a generation unlike any other. They are chronically online and avid gamers; which means fashion brands are having to switch up how they connect with this audience […]

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TikTok shop has had an outstandingly large impact on the beauty industry.  It is hard to imagine that just a few years ago the future of TikTok shop was dubious; industry leaders doubted that its model would properly take off […]

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Influencer marketing is an ideal strategy for startups because it offers cost-effectiveness, high engagement, and the potential for rapid brand growth. By partnering with nano- and micro-influencers (those with fewer than 100,000 followers), […]