The Best Shoppable Content For Valentine’s Day

Approaching barely a month after Christmas, Valentine’s Day is a major shopping holiday. So why not leverage shoppable content as part of your branded-celebrations?

Ensuring that your brand is viewed as a viable option for Valentine’s Day shopping is essential to having a successful start to the year. The best way to do this is via shoppable content.

Shoppable content allows you to meet your consumers where they spend the majority of their time; on their phones. Through platforms such as TikTok and Instagram, it has never been easier to create intents to purchase in your followers over Valentine’s Day. 

Read on for our top tips on how to ace shoppable content this Valentine’s Day and get 2024 off to a roaring start. 

WHAT IS SHOPPABLE CONTENT AND WHY SHOULD YOU ENGAGE WITH IT?

Shoppable content is one of, if not the most, effective ways of selling products in the modern era. 

Given that the average user spends 151 minutes on social media every day, selling to your consumers right on their phones continues to prove incredibly successful for brands. In fact, research has found that companies made 59% more sales in 2023 than 2022 through social media. On top of this, nearly 90% of sellers believe that social selling has been an effective business tactic for them this year. 

Yet, what exactly is shoppable content?

Shoppable content is simply content that users are able to purchase off of. With a single click, users are led onto either a website, or an in-app purchasing process; one click between them and your product.

Two of the most important platforms for your Valentine’s Day shoppable content endeavours are TikTok and Instagram. Let’s dive into how to best leverage these apps for your shoppable content needs. 

SHOPPABLE CONTENT ON TIKTOK

After recently hitting the major milestone of $10 billion made in consumer spending, TikTok is on a roll. This major platform is widely recognised as the most popular social media platform at the moment, with its monthly average users soaring above 1 billion this year. 

Shoppable tags 

A major part of TikTok shopping are shoppable tags. These magical little buttons allow your users to shop directly from a post. 

This tactic is incredibly effective, as it dramatically shortens the distance between a consumer and a purchase. Rather than having to see a product on your page then exit TikTok and find it on your site, shoppable tags allow your user to simply click on the link and purchase the product right away. 

The best way to leverage this tactic is by creating content that places a heavy emphasis on your products. For example, winter outfit videos that show off a wide variety of your products are a great option, as you can tag each individual item of clothing that the user sees. 

Consistency 

Keeping your shoppable content consistent is essential to good TikTok shoppable content.

Users are easily dissuaded from a purchase, so keeping your store front and posts up-to-date and easily accessible is non-negotiable. Be sure to keep your stock up-to-date, easy-to-find, and reflective of the current state of your brand. Otherwise, users will become frustrated and distrusting of your brand as a whole. 

Customer service 

Good customer service is an integral part of physical commerce, and this is no different for shoppable content.

Ensuring that your users are able to get quick, informative and correct answers to their queries creates brand loyalty and legitimacy. A great experience with a brand’s customer service can be the deciding factor in a user coming back to your brand again and again. 

To provide your customers with great customer service, be sure to engage in active and consistent community management on your TikTok. 

Promote!

Unfortunately, simply setting up and running your TikTok shop is not the end of the road in your TikTok shoppable content journey. 

TikTok ads are an easy and effective way to make certain your TikTok shoppable content efforts get as many eyes on them as possible. On top of this, be sure to use your regular content to make your audience aware of your TikTok shop. 

Try to be creative with your promotions to keep users interested. Why not try offering up a unique discount code for TikTok shop via your page? Tactics such as this draw users in with the promise of something special and limited edition. 

SHOPPABLE CONTENT ON INSTAGRAM

Instagram is an essential tool in any brand’s tool belt. Much like TikTok, the app’s impressive reach and usership make it a practical gold mine for shoppable content Given that 72% of Instagram users deciding to purchase based on content they found within the app, getting involved with shoppable content on Instagram is a no-brainer. 

Shoppable tags 

As mentioned previously, giving your users the ability to shop directly from a photo or a post is an integral part of shoppable content. Shoppable tags on Instagram shorten the decision time for consumers; less clicks between them and the product means users are far more likely to complete a purchase.

Be creative and prioritise visuals

Instagram is, after all, intended for visuals, so take the same care in making your shoppable posts and ads that you would your regular content. 

Having aesthetically pleasing shoppable content on Instagram draws users in, and entices them to purchase. When considering the visuals of your shoppable posts, be sure to take your brand’s overall image into account. Maintaining a consistent visual aesthetic across all your brand’s content establishes brand authority and consumer trust; both of which promote sales. 

Leverage hashtags 

Hashtags may seem like a simple tactic, but their effectiveness cannot be understated. 

Including the correct hashtags in your content makes it impossibly easy to find and enjoy. Hashtags ensure that those who are looking for your shop find it, and that those who might be interested in it stumble across it. 

When engaging with hashtags, make sure to follow our top tips for success. 

Show your product in action 

Finally, when taking part in shoppable content on Instagram, showing off your products in action is highly important.  

Providing your users with examples of your product in real life helps establish trust. Many consumers still maintain implicit suspicions on shoppable content, given that it remains a relatively new industry. As such, take care to emphasise how real and authentic you and your products truly are, to build trust and credibility with your audience. 

Our influencer marketing agency and social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to find industry insights, visit our influencer marketing and social media blogs.

@ Socially Powerful