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Video content has become an integral part of our social media experience. Following the rise of TikTok, competing platforms quickly developed their own short-form video formats to stay relevant—Reels and Shorts, for example. The new platforms also paved the way for […]

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Influencer marketing and the beauty industry are quite literally a match made in heaven.  Upon its introduction, the beauty industry took to influencer marketing harmoniously, securing its position as one of the top industrie […]

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In recent years the term ‘influencer marketing’ has become synonymous with the digital media marketing landscape. With creator communities dominating just about every social media platform, brands are noticing their business potential and steering their marketing […]

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TikTok has been in the firing line for some time now amidst concerns regarding the access of sensitive user data by the Chinese owners, ByteDance. With the user data in question concerning government officials, several countries, including Australia, Britain and Franc […]

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Timing is everything. We crave divine timing in life when it comes to getting a dream job or starting anything new and posting content to LinkedIn is no exception.  Carefully selectin […]

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Have you noticed that just about everyone and their mothers are launching their own podcast as of late? Or have you been looking for the best YouTuber podcast to tune into? Podcast listening is at an all-time-high since the au […]

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From the rise of indie gaming studios to the slowing down of game releases by larger corporations, it’s been quite a year for the gaming industry.  With an estimated value of $365.50bn by the end of 2023, the gaming industr […]

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Simply put, the best way to reach new audiences is to partner with influencers. Gaming influencers tend to have the largest audiences and according to the YouGov website, 9% of consumers across all 17 markets follow at least one gaming influencer. But what can these influencers do for your bus […]