News

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Times have changed. Becoming an influencer in today’s climate no longer requires hundreds of thousands of followers. However, the interactions followers have with an influencer’s content is essential to becoming a successful influencer and maintaining this status. […]

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It seems just about anything can be promoted by influencers nowadays, so why not music?  Before social media ruled the world, a new release from an artist would be publicised by their record label in traditional media formats […]

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If learning that influencers exist on the networking site LinkedIn has shocked you, then the contents of this article will blow your mind. What are influencers on LinkedIn? Influencers on LinkedIn are considered […]

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Until the beginning of this year, your social media feeds were likely full of influencers showing their 20-step morning routine to becoming “That Girl”. That Girl always has time […]

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The metaverse is currently every marketer’s favourite toy. Brands left, right and centre are creating experiences or NFTs in hopes of targeting a younger, digital audience. The metaverse offers brands unlimited creative opportunities to engage and interact with new […]

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TikTok’s success has been nothing short of extraordinary. Through various lockdown restrictions and stay-at-home orders, TikTok became a go-to platform for users to share and consume short, entertaining and engaging video content. For many users, TikTok was a place […]

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The growth of the gaming industry has been exponential over the past few years. Anticipated to be worth $339.95 billion by 2027, the gaming industry is the largest entertainment industry—larger than the film and music industries combined. Understanding the pure size […]

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Once upon a time, we feared robots taking over the world. This fear has gone from a far-fetched thought to a reality as a result of technical developments in artificial intelligence. While we’re still a way off from dealing with robots roaming around the streets, on […]