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Advertising your products in collaboration with a famous face is not a new concept. In fact, this stems from brands relying on celebrity endorsements from the late 1980s to market their products to the public. Fast forward a few decades, swap the famous person out for […]

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If you are a brand looking to sell your product/service, there is a reasonable likelihood that many of your potential customers spend a lot of their time on Instagram. Among the top most used social media platforms in the world, Instagram boasts a whopping 2 billion m […]

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Long gone are the days with no policies put in place for brands wanting to use influencer content for promotional activities. Instead, Meta has now expanded its slew of features that support partnerships between brands and creators which have been picked up by busines […]

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Shopping and fashion hauls have been embedded in social media content since influencers first came onto the scene. Crowned within the YouTube Hall of Fame, haul videos are where a creator goes through a pile of clothing they’ve either bought or been gifted, and revi […]

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We are officially in the digital age. Everyone and everything is attached to a screen and, for marketers, advertising through that screen is fast becoming the only way to grab consumer attention.  While the concept of digital […]

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We think it’s safe to say that the definition of social media is now far removed from what it once was. The ‘social’ element has been erased and left the ‘media’ part freestanding. Platforms are now used as a promotional tool for brands to implement into the […]

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We typically don’t condone people wishing their lives away, but when it comes to exploring the future of influencer marketing, we can allow a few exceptions.  […]

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There is a common misconception that running influencer marketing ads has to burn a whole in your back pocket. Well, we’re here to reassure you that this is absolutely not true. It is no surprise that social media influencer […]