News

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Coming to terms with a digital world means coming to terms with new terminology.  A lot of us like to think we’re “down with the kids” and know everything about being online, but a lot of us also need to put our egos as […]

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Niche interests, cultures, and communities have always been enticing vessels for brands to influence audiences, but they’ve never been more important than now. Gen Z is a fluid generation, with interests and values evolving regularly. For Gen Z, popular culture is o […]

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Over the past few weeks, we’ve seen article after article discussing how livestreaming and livestream shopping isn’t being adopted in the West… but this isn’t entirely accurate.  While livestreams may be struggling on […]

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Birthed by Chris Messina in 2007, the Twitter hashtag took online groups and discussions to a whole new level. From here on, people had the opportunity to interact with hashtags relevant […]

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Elon Musk has been CEO of Twitter for less than two weeks, and he’s already causing a stir. From firing Twitter’s execs and staff, and “democratising” verification, to suspending parody accounts, and potentially bringing back Vine, it’s safe to say he’s ma […]

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As attention spans decrease, the popularity of short-form video content is increasing. Younger generations are quite literally growing up with brain capacities suited to […]

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Are you an aspiring creator looking to grow your online presence to influencer status, but aren’t quite sure which platform is best to do this on?  It is super easy to just follow the money, but consider choosing a platform […]

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Typically reserved for the gamers of the world, live video streaming is breaking down barriers and securing its place in the online marketing realm.  […]