News

`

Since bursting onto the scene in 2020, TikTok has proved to be ‘that girl’ with its bite-sized, entertaining videos for quick consumption. Noticing the masses flocking, platforms like Instagram and YouTube began switching things up in order to compete and win thei […]

`

Nothing says Spring like a full wardrobe of the hottest new trends. Still hot on the heels of fashion week, our For You Pages have been absolutely blooming with all the best spring fashion trends for 2024. From teeny tiny shorts to big, bold coats, this Spring truly has something for ever […]

`

We all know that YouTube has been at the forefront of digital content creation and is the one-stop wonder for entertaining, inspirational and educational content across the board! To add to the list of accolades, YouTube streamers are now proving to be a force to be reckoned with in the gaming indus […]

`

The top YouTube categories can be leveraged by marketers to drive successful marketing campaigns. Ever considered launching your next big campaign on YouTube? (check out our […]

`

Gone are the days when Instagram was solely about cute puppy pictures and drool-worthy food posts. It has evolved into a powerhouse of fitness inspiration, offering a treasure trove of workout routines, meal prepping ideas, and motivational stories that ignite the fir […]

`

There’s a new platform on the scene, and users have gone mad for it. Setting a new record of the most users joined in just over four days (over 100 million), it’s safe to say Threads, an Instagram app, has caused a big stir in the social world. But what is Threads […]

`

The introduction of influencer marketing is owed to YouTube. 2009 in particular saw an influx of YouTube vloggers—think Zoella, Smosh, Tyler Oakley, Michelle Phan e.t.c—who would later go on to become the internet’s first influencers.  […]

`

Influencer-founded brands have been around for well over a decade. From WeWoreWhat and Ipsy launched in the early 2010s, to the real kick-off of influencer beauty brands with Kylie Cosmetics, and Jeffree Star Cosmetics in the mid 2010s, and finally through to the late […]