Marketing News

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Now is a better time than ever to take advantage of the opportunities within influencer marketing. A successful influencer marketing campaign can be measured by the following components. Firstly, ensure you set goals for your […]

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Instagram Reels vs. TikTok is a hotly debated topic.  Harnessing the power of short-form video is a skill essential to all marketers looking to make a mark on the online world, but which […]

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In the digital age, the debate surrounding influencer marketing vs. traditional marketing, remains. Given that 63.5% of the world’s population has access to the internet, it begs the quest […]

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Selling itself as the “most rewarding gaming and live streaming platform”, Kick’s integration into the gaming and streaming industries has been nothing short of head-turning.  Backed by the co-founders of the popular ga […]

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It’s Gen Z’s world and we’re just living in it.  At first glance, this statement may appear a tad dramatic, but the closer we look at the state of the social media marketing landscape, the more we realise that it might […]

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For those familiar with the latest updates across social media, you’ll have noticed the increase in platforms adopting their own social commerce features. Think Facebook Shop, Instagram’ […]

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If you'd told someone working in the creative industry five years ago that their role was under threat from AI technology, they’d have laughed. AIs weren’t capable of recreating the empathy, humour, or creativity humans can. But, that’s not quite the case anymor […]

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Welcome back to another beauty roundup! Every month we round up our favourite ads, campaigns, trends, and creators from the social media beauty industry.  So, who’s been busy in the beauty world this month?  […]