Marketing News

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You might be thinking ‘what’s the point in Instagram Stories if they only last 24 hours?’, but in internet time, that’s plenty. Finding Instagram Story ideas to fill those 24 […]

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Snapchat slipped off the map slightly in the past few years, but new Snapchat updates have given the platform a new lease of life.  With Snapchat updates including new monetisation features for Snap creators, a brand new AI b […]

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It’s no secret that social media content is becoming more and more saturated, making it increasingly more difficult for brands and creators alike to stand out from their competitors.  Luckily, through extensive social liste […]

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As a social media platform, Facebook has stood the test of time. Despite the constant change in trends, user behaviour and content preferences, it has continued to remain at the top of the social media leaderboard. Given this, what are the Facebook demographics to kno […]

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TikTok, the ever-evolving titan of social media platforms, has entranced users worldwide with its irresistible short-form video content. Its appeal lies not just in the fun and creativity it offers, but also in the mysterious force driving its content—the […]

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On a surface level, hashtags are synonymous with Twitter and for revealing your #womancrushwednesday on Instagram. But did you know that entire marketing strategies can be built around a single hashtag? Learning how to use hasht […]

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Today’s social media marketing gurus continue to offer a plethora of new and innovative ways to carry out promotional activities and publish branded content. While not all make the cut, one has stood the test of time and con […]

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It’s not new news that TikTok plays an incredible role in whether a brand or product becomes popular—especially with Gen Z consumers. Every week there’s a new hot product making the rounds, influencing users in their thousands to rush and make a new purchase. A particular consumer profile T […]