Marketing News

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Looking to start beverage social media marketing? It is more simple than you think.  The food and beverage industry is projected to reach a market value of $3.8 billion in 2027, making i […]

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What’s this? TikTok trends in 2023, YouTube swearing restrictions pisses off creators, Love Island contestants to suspend their accounts, experience Cape Town in VR, and share the love!  PLATFORM NEWS […]

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For social media marketers, the holiday season is an extremely busy and important time. Social platforms are buzzing with Christmas enthusiasts towards the end of the year, and this buzz certainly doesn’t die down as the New Year approaches, as people turn their att […]

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We’ve all seen the videos. Hundreds of shoppers pressed up against glass doors, desperately trying to get a deal on a new flat screen TV at Walmart or a toaster from TK Maxx. Black Friday and Cyber Monday have become holidays in their own rights at this point, takin […]

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Ensuring your brand sticks out among the masses on Black Friday is certainly no easy task.  Luckily, hashtags are here to save the day.  Think about hashtags as a lighthouse that gui […]

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TikTok launches BeReal clone and US shopping, Meta hosts Biggie concert, Instagram tests new music, Pewdiepie is dethroned, and Coors has a new nail polish.  What is this? Each week, Socially Powerful get toget […]

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Twitter’s verification scrapple continues, TikTok secretly ranks creators, Mastodon is coming for Twitter users, LoL sets new records, and you can now make your fave creators say whatever you like.  What is this? […]

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Niche interests, cultures, and communities have always been enticing vessels for brands to influence audiences, but they’ve never been more important than now. Gen Z is a fluid generation, with interests and values evolving regularly. For Gen Z, popular culture is o […]