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Influencer News

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Oct 27, 2022

Influencer News

Understanding Gen Z: the Ins and Outs

Generation Z. Gen Z. The digital natives. Zoomers. Gen We.  A cohort of many names. Whatever name you know this cohort by, one thing is indisputable: they’re disrupting everything […]

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Oct 17, 2022

Marketing News

A New Way to Search

At this point, it’s impossible to deny the dominance social media has over consumers. While it has long been recognised as a key communication tool for users—particularly Gen Z and Millennials—it has transcended this function to become a source of entertainment […]

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Oct 11, 2022

Marketing News

Weekly Marketing News, 10th October 2022

New Instagram ads and links, Twitter goes TikTok, Kim K gets charged, and Just Eat’s new deli-VAR-y.  What is this? Each week, Socially Powerful get together and share industry news and what is inspiring us f […]

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Sep 28, 2022

Influencer News

Weekly Marketing News, 23rd September 2022

The Twitch vs Creator feud ramps up, YouTube monetises Shorts, Facebook goes for Discord, TikTok expands BookTok, gaming grows on Twitter, and BOSS livestreams its FW22 show. What is this? Each week, Socially P […]

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Sep 19, 2022

Influencer News

How Gen Z has Changed Fashion

Fashion weeks and the famed “front row” used to be synonymous with the most elite members of the fashion world. But with the rise of social media, these exclusive events have been opened to the masses.  Social media has p […]

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Sep 05, 2022

Influencer News

Friday Night TikTok Takeaway

A little under two decades ago, restaurant-quality meal deliveries were pretty much limited to foods like pizza and chinese takeaway. Today, we seem to have more food options than time in the day to eat them all and that is why the food delivery global market sits at […]

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