Influencer News

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It’s not new news that TikTok plays an incredible role in whether a brand or product becomes popular—especially with Gen Z consumers. Every week there’s a new hot product making the rounds, influencing users in their thousands to rush and make a new purchase. A particular consumer profile T […]

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ICYMI, a bill has been pushed forward by the Republican party that would allow President Biden to ban TikTok for sharing user data with the Chinese government.  Amid security discussions around TikTok’s connection to the CCP, […]

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This year, International Women’s Day falls on March 8th. With the aim of encouraging everyone across the globe to #EmbraceEquity, the theme this year is to get people talking about Why equal opportunities aren’t enough […]

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You don’t have to be a world famous food chain to hire the help of a food influencer. Restaurants, big and small, local and nationwide can rally their expertise to help with the promotion of a new dish or the establishment as a whole.  […]

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Nostalgia is one of the most powerful feelings a person can have. The psychological draw to a time long-gone is something brands haven’t shied away from utilising. Nostalgia marketing is used to associate a customer’s positive emotion towards the past with a product/brand. Marketers will use ref […]

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Influencers, since their arrival to the social scene, have lived up to their name and influenced us to buy things. Apparently they don’t feel like doing that anymore, and are flipping the script by telling audiences what not to buy. Dubbed by the influencers themselves, the #deinfluencing hasht […]

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Trends and brands are constantly coming in and out of style. It’s a part of the consumer cycle that’s inevitable. Thanks to the rise of social media, brands and retailers have turned towards the creator economy in order to keep themselves culturally relevant to ne […]

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Times have changed and the tables have turned.  Advertisements no longer belong to the rich and famous. Social media influencers are the ones in charge now. Their engaged audiences are every marketer’s dream and selling pro […]