Influencer News

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It’s no secret that investment in digital advertising, namely influencer marketing, continues to rise. In fact, US influencer marketing spending will grow 14.2% YoY in 2025, more than either social ad spending (13.6%) or digital ad spending (12.5%), per our forecast […]

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My long-lasting perception of Black Friday was a sobering image of freezing outside Curry’s in the quest for a discounted TV. But Black Friday has now moved beyond just physical retail events to a digital ecosystem driven by content creators. A seismic shift that is […]

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Influencer marketing is one of the most popular ways for brands to interact with their audiences, providing a direct and relatable touchpoint for brands to reach consumers.  Historically, beauty and fashion markets have been […]

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As 2024 draws to a close, the internet is quickly becoming flooded with marketers taking a stab at their 2025 predictions.  From an increase in employee-generated content (EGC) to concerns over privacy personalisations, the g […]

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In today's social media landscape, influencer marketing for musicians is a crucial strategy for emerging artists seeking to amplify their reach.  P […]

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Influencer marketing for beginners involves partnering with individuals who have strong online followings to promote products. In fashion, influencers act as trusted tastemakers, driving trends and offering authentic reviews. […]

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New York City’s iconic style blends bold creativity, urban sophistication, and individual expression. As a global fashion capital, its diverse cultures shape everything from the Upper East Side’s timeless elegance to Soho’s edgy street style. Recently, there has […]

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New York City has always been a vibrant hub of creativity, culture, and diversity. From the early days of Ellis Island to the present, the city has attracted dreamers, innovators, and trendsetters from around the world. Its iconic skyline, bustling streets, and rich h […]