Influencer News

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When we think of influencer marketing, we tend to think of industries such as travel, fitness and fashion. However, in recent years, we have seen a surge in fast-moving consumer goods (FMCG) entering the space, with lots of brands setting aside budgets specifically fo […]

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The year might be slowing down as it draws to a close, but the fashion world is as bustling as ever. We’ve rounded up the top insights we’ve seen over the past month.   Keep reading to find out who’s been busy!  […]

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Veganism. A life-long debate.  It is no longer just a trendy term for social media likes, it has become a popular lifestyle choice for a lot of people and […]

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It’s no secret that the social media-sphere is bursting at the seams with aspiring influencers across a range of niches. From fashion to food and beauty to business, we can assure you there’s no shortage of influencers to choose from.  […]

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Welcome back to another beauty roundup! Every month we round up our favourite ads, campaigns, trends, and creators from the social media beauty industry.  So, who’s been busy in the beauty world this month?  […]

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TikTok launches BeReal clone and US shopping, Meta hosts Biggie concert, Instagram tests new music, Pewdiepie is dethroned, and Coors has a new nail polish.  What is this? Each week, Socially Powerful get toget […]

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Niche interests, cultures, and communities have always been enticing vessels for brands to influence audiences, but they’ve never been more important than now. Gen Z is a fluid generation, with interests and values evolving regularly. For Gen Z, popular culture is o […]

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The not-so-secret power of influencers has impacted every crevice of the online marketing realm. Their contribution to social media campaigns has fuelled brand success all over the world and shows no signs of slowing down.  B […]