Influencer News

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Welcome back to another beauty roundup! Every month we round up our favourite ads, campaigns, trends, and creators from the social media beauty industry.  So, who’s been busy in the beauty world this month?   […]

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Instagram has introduced a new Paid Partnership Label and publishing feature. What is it, and how does it work?  The Paid Partnership Label is exactly what it sounds like—a label informing your followers the published conte […]

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Influencer marketing is not a new idea. In fact, if we trace its origins back, we will find ourselves […]

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Recently, there’s been a huge spike in popularity among micro influencers. Micro influencers on Instagram have piqued marketers’ interests thanks to their high engagement rates, niche […]

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The IT industry believes that technology begins to obsolete itself every 18 months, and has done for the last 50 years. Because of this, trying to understand what purchases to make while ensuring that the product is not going to become outdated before you can press †[…]

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Unless you’ve been living under a rock, you will have heard of the new social platform leading the charge back towards online authenticity. Aptly named BeReal, this platform sends its users a notification, and within 2 minutes they must share pictures (taken simulta […]

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For those of you who still aren’t familiar with the term ‘influencer marketing’, we are here to take you out of that shell you’ve been inhabiting and guide you into the modern, digital era. Of course knowing the ins an […]

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Gone are the days where huge macro influencers reign supreme. If 2023 has taught us anything about influencer marketing, it’s that audiences prefer smaller, niche influencers who promote products they actually use, love and […]