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Event marketing has become a cornerstone for brands looking to make a splash. Concerts, in particular, provide an opportunity for brands to reach a guaranteed crowd while benefiting from the star power of the artists involved.  […]

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When did you start working at SP? I joined SP in July of this year. What is your role? I’m an Account Manager. What does that entail? […]

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In a world where precision and efficiency define successful marketing, InfluenceOptima leads the charge, fuelled by partnerships. At its core, InfluenceOptima is a cutting-edge influencer marketing and measurement technology s […]

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Anyone familiar with marketing knows that selling a product means connecting with the right audience through precise messaging. Whether it’s a 30-second TV commercial or a quick TikTok ad featuring a well-known celebrity, a targeted campaign resonates best when it s […]

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The U.S Presidential election is right around the corner and this one has been quite the journey.  For those who are not caught up on the circus that is American Politics, here's what you need to know: Vice President Kamala H […]

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Are you struggling to keep up with the ever-changing world of social media? From tackling mental health with Brian Cox to a huge push in AI, read on as we take a deep dive into the notable social updates throughout September that will get you up to speed in no time.  […]

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When did you start working at SP? I started working at SP in the beginning of June 2024  What is your role? I am currently an intern at Socially Powerful that lasts for six months before I (hop […]

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In the ever-evolving world of social media, TikTok has become more than just a platform for viral dances and catchy sound bites—it's home to a vast range of niche communities where users bond over shared interests, experiences, and cultures. These micro-communities, […]