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While most people use the terms ‘creator’ and ‘influencer’ interchangeably, we’re entering an era where the boundaries between influencer and traditional celebrity or public figure are increasingly blurred.  When we […]

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If you still think your social strategy is just an afterthought, keep reading.. Our visionary VP of New Business, Jess, recently spotted a game-changing trend in the beauty industry. And here’s the expanded scoop on how beauty powerhouses are flipping the […]

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Weekend two of Coachella 2025 came in hot—both literally and figuratively. While the first weekend set the bar with surprise guests and show-stopping style, weekend two said, “Hol […]

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Unless you're a social media hermit or skillfully avoid politics in all discourse, you've likely heard about the new Trump tariffs dominating conversations across social media and news outlets. Under Donald Trump's administration, these tariffs have sparked panic, con […]

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Spring has sprung! And with it comes a fresh crop of creativity from our favourite brands. From playful storytelling to flowers galore, this season’s spring brand campaigns are serving up […]

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It’s that time of year again. Each spring, the Californian desert becomes a stage—not just for music, but for culture, creativity, and branding brilliance. Coachella has long been a magnet for spectacle, and in 2025, it’s clear the festival continues to evolve b […]

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Formula 1 gets hearts racing across the world.  Once a sport reserved for the wealthy, older, male-dominated crowd, Formula 1 has had a major image update in the past couple of years. Driven by the raging success of […]

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Get ready to relive the glitz, glamour, and surprises of the 2025 Oscars! From stunning red carpet looks to jaw-dropping wins, this year’s Academy Awards were packed with unforgettable moments. From predicted wins (or snuffs, depending on who you’re talking to) to […]