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Fashion marketing is getting a serious makeover.  Gen Alpha is a generation unlike any other. They are chronically online and avid gamers; which means fashion brands are having to switch up how they connect with this audience […]

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2025 is full of incredible upcoming gaming releases.  From returning classics such as GTA 6 to brand new adventures like South of Midnight, gaming […]

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The 2025 BAFTAs delivered an evening of elegance, celebrating the finest achievements in British television and film. From dazzling red carpet entrances to heartfelt speeches, the event offe […]

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Sure, the Grammys is the pinnacle of musical celebration, but to be frank, the red carpet is where the real magic happens. When it comes to the best-dressed Grammys […]

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Beauty shopping used to be a 4D experience.  A beautiful, sensory affair of swatching, spritzing, and testing before committing to a purchase. Yet, that experience is rapidly heading out […]

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We are now almost a month past the 2024 US election and this one was a very hard pill to swallow for Democrats. There was so much hope that the new year would host the first ever female President of the United States given the Democrat's out-of-the-box political socia […]

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My long-lasting perception of Black Friday was a sobering image of freezing outside Curry’s in the quest for a discounted TV. But Black Friday has now moved beyond just physical retail events to a digital ecosystem driven by content creators. A seismic shift that is […]

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In today’s competitive marketing landscape, understanding your audience is more than just a benefit—it’s a necessity and leveraging brand partnerships can help this. Brands that deeply understand the preferences, behaviours, and values of their consumers are the […]