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Where the grass is green and the players serve more than aces, once a year, SW19 turns into the most prestigious postcode in all of England. And somewhere between Centre Court and Court 18, history quietly unfolds, again. Sinc […]

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What began in dimly lit clubs and underground venues has now illuminated the global beauty landscape – the birth of drag makeup. This particular style, once confined to performance spaces, has emerged as one of the most influential forces shaping modern beauty trend […]

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As e-commerce becomes increasingly fragmented, the tension between brand loyalty vs. price loyalty is emerging as a defining factor in consumer behaviour. As marketers look to scale sustaina […]

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In a landmark deal that underscores the evolving landscape of the beauty industry, e.l.f. Beauty has acquired Hailey Bieber’s skincare and cosmetics brand, Rhode, for $1bn.  The acquisition comes just days after Bieber anno […]

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What does Pride mean in 2025?  Surrounded by ever-declining DEI policies, shrinking support and freedom for the Transgender community, and an overall turn to conservatism, Pride has taken on a different meaning this year.  […]

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As marketers continue to navigate the evolving, and often complex, landscape of consumer behaviour, one fundamental question remains: who truly drives purchasing decisions—influe […]