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In a move not heard around the world, Universal Music Group (UMG) is removing its millions strong catalogue from TikTok.  The powerful music company announced on the 31st of January that they would not be renewing their deal […]

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We may have our incredible accounts team keeping an eye on our client's branding, but someone has to man our own. That's where we come in! As the content team, we're responsible for keeping SP's image spick and span - wherever it ends up on the internet. To gain a better understanding of th […]

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Staring down the barrel of working in social media marketing can be incredibly intimidating.  The industry is filled to the brim with complicated jargon, lengthy job titles and even more convoluted job descriptions.  […]

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It’s that time of year again. As the festive season approaches, the air fills with enchanting narratives, heartfelt tales, and captivating visuals all wrapped within the frame of a TV Christmas ad. Think John Lewis, Coca Cola and even Aldi. Beyond product promotion, […]

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2023 has been chock-a-block with all kinds of weird and wonderful brand collaborations.  From Snoop Dogg releasing his own ice-cream line with Hello.co, to Kim Kardashian pairing up with beauty giant Fendi, we have truly seen […]

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The Tokyo 2020 Paralympics brought with it a complete revamping of the way famous Paralympic athletes presented themselves.  With the loosening of […]

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Ecommerce in 2023 has us all seeing double. And, no, your eyes aren’t deceiving you.  As of this year, we’ve reached the depths of dupe culture […]

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The introduction of the European Union’s Digital Services Act has been a hot topic amongst the digital marketing community since its inception in August of 2023; and rightly so.  But exactly […]