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Staring down the barrel of working in social media marketing can be incredibly intimidating.  The industry is filled to the brim with complicated jargon, lengthy job titles and even more convoluted job descriptions.  […]

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It’s that time of year again. As the festive season approaches, the air fills with enchanting narratives, heartfelt tales, and captivating visuals all wrapped within the frame of a TV Christmas ad. Think John Lewis, Coca Cola and even Aldi. Beyond product promotion, […]

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2023 has been chock-a-block with all kinds of weird and wonderful brand collaborations.  From Snoop Dogg releasing his own ice-cream line with Hello.co, to Kim Kardashian pairing up with beauty giant Fendi, we have truly seen […]

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The Tokyo 2020 Paralympics brought with it a complete revamping of the way famous Paralympic athletes presented themselves.  With the loosening of […]

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Ecommerce in 2023 has us all seeing double. And, no, your eyes aren’t deceiving you.  As of this year, we’ve reached the depths of dupe culture […]

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The introduction of the European Union’s Digital Services Act has been a hot topic amongst the digital marketing community since its inception in August of 2023; and rightly so.  But exactly […]

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The lines between a creator/brand partnership have always read a little blurry.  To help focus them, the Advertising Standards Association has clearly outlined what is expected of both creators and brands, in previous years. […]