SP Diaries #1: Maddie Ramsey, Junior Creative Strategist

Jan 25, 2024


SP Diaries #1: Maddie Ramsey, Junior Creative Strategist

Staring down the barrel of working in social media marketing can be incredibly intimidating. 

The industry is filled to the brim with complicated jargon, lengthy job titles and even more convoluted job descriptions. 

So, to help you out we are sitting down with different members from Socially Powerful; giving you the inside scoop and all the tips and tricks you need to crack into the industry.

This week, we spoke with Maddie Ramsey – a Junior Creative Strategist. Let’s hear what she had to say about her work as a Junior Creative Strategist, and her top tips for those looking to work in similar roles. 

When did you start working at SP?

I started working at Socially Powerful in July 2021.

What is your role?

My role is a Junior Creative Strategist.

What does that entail?

My job as a Junior Creative Strategist is a lot of creative and research work – my brain is always moving and I’m always on the lookout for new ideas or inspiration that’ll help me spark some of my best work. Mainly, I work on RFPs from a variety of clients. This involves end-to-end bespoke proposals that cover data-driven insights, to social-first out of the box creative ideas, and a strategy that breaks down how the clients can actually achieve their desired results. In addition to RFPs, I also sometimes work on content creation, participating in creative ideation and production, keeping up with the latest trends.

What does an average week look like for you as a Junior Creative Strategist?

An average week usually includes working on a client brief alongside content ideation and creation for one of the accounts. The client brief tends to take a lot of time – it’s a lot of planning and research for the beginning of the week then it’s all hands on – the creative and strategy part. I’d say the start of my week begins with nothing and at the end, I have a fully developed proposal with new ideas ready to be pitched!

Why did you choose SP?

SP intrigued me because there was a huge opportunity for entry level individuals – 6 months of learning and great experience, which I did not find anywhere else. It also appealed to me that they were not a big agency, as I wanted to grow with a company. I also liked the clients SP had worked with and the creative messaging they were pushing out with these current clients.

What do you like about working at SP?

I love the culture and the opportunities that SP has to offer. The culture is very welcoming – it’s all about helping people grow and nurturing them into what they’re interested in – SP listens to what you want to do and are always very honest, making it a safe space to make mistakes, improve and so on. When it comes to opportunities, I’ve had so many opportunities that I couldn’t have even imagined of – working on amazing campaigns, going on great shoots and so much more.

What do you like about working as a Junior Creative Strategist within this industry?

My favourite thing is that I learn new things every day – no matter how big or small, I learn at least one thing every day and I look forward to finding out what it’ll be. There is always space to grow in the industry and expand my skills. Another little bonus is I can be as creative as I want without any boundaries which is so fun.

What’s the most valuable thing you’ve learned across your career as a Junior Creative Strategist so far?

The most valuable thing I’ve learnt is that it’s okay to make mistakes – without mistakes, growth cannot happen.

What’s the biggest challenge you’ve overcome at SP?

The biggest challenge I’ve overcome at SP is confidence. When I first joined, I was very shy and nervous, especially when it came to public speaking and communicating with clients. I found it hard to believe in my ideas and abilities which affected my confidence. But with practice and encouragement from the team, who push me every day to become better, my confidence is at a new level.

How has your career path/vision changed over the years?

I had no idea what I wanted to do when I left university. I thought I wanted to teach media but then I found SP and it made me want to try out marketing. Originally I joined as a Junior Account Executive but I soon found my strengths and naturally fell into a Creative Strategist role. By joining SP and embarking on an internship, SP helped me discover what I really enjoyed.

What advice would you give to someone starting out in your role?

My advice would be to take every opportunity given to you. Opportunities help you excel and they are given to you for a reason. And to believe in yourself because if you don’t, then who the hell will?

Our influencer marketing agency and social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to find industry insights, visit our influencer marketing and social media blogs.

@ Socially Powerful


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Ella Proctor

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