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In the wake of the COVID-19 pandemic, the surge in screen time among children and adults alike has been nothing short of staggering. From virtual classrooms to remote work setups, screens have become our lifelines, blurring the boundaries between necessity and excess. […]

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What does it take to be a hot shot Account Director here at Socially Powerful? Without our amazing team of Account Directors, Socially Powerful would cease to exist. Our dedicated team put blood, sweat, tears, and laughter, to make sure that all our accounts are running smoothly and delivering ex […]

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When did you start working at SP? I started working at Socially Powerful early-2023.  What is your role? Paid Lead. What does that entail? […]

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Making sure the agency's digital channels are up to scratch and performing well is no easy feat. Keeping track of social analytics, creating content, liasing with the paid team, and writing blogs are just some of the many tasks Digital Content Managers do every day. Sound like a lot? It is! Fo […]

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Of all the generations causing a stir on the internet, Gen Alpha wasn’t on our bingo card. Now known as the ‘Drunk Elephant generation’, these Tweens are breathing a whole new life into high-end skincare consumption, putting older generations to shame for their […]

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Unless you’ve been living under a rock for the past two weeks, you’ll know that here, at Socially Powerful, we have launched a brand new AI-powered influencer discovery technology called […]

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By shifting the current model of influencer technology behind paywalls into a perpetually free product, Socially Powerful’s Aria poses an implicit challenge to the status quo. […]