Blog

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Social media has evolved from a way to communicate with friends and family into an impactful marketing tool. In the past decade, it has become one of the most important marketing tools for brands across industries. Social media platforms give brands a direct way to co […]

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A few years ago, the big question was “how do we advertise to millennials?” Nowadays, it’s all about marketing to Gen Z. But who are Gen Z and why is Gen Z advertising so important? The digital natives Gen […]

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So, it's fair to say things are running amok in the exploding world of all things crypto. Internet memes and monkey’s selling for millions, teenage TikTokers rallying huge followings into making cryptocurrency investments in an odd form of influencer marketing, band […]

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What is Crypto Influencer Marketing? So, you’re on the hunt for a guide to crypto influencer marketing—you’ve come to the right place. Before we get into the nitty gritty, we should establish what is actually meant by this because influencer mar […]

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With the proliferation of hardware technology advancing every day, virtual influencers are becoming more popular and even going as far as becoming the face of some brands, such as Prada who created their very own virtual influencer named Candy, promoting their new Can […]

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Twitter works on edits, Shopify launches Linkpop, there’s concerns over Meta’s metaverse, new rules on gambling ads and Minecraft takes over the classroom.  What is this? Each week, Socially Powerful get to […]

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The YouTube thumbnail feature can be the reason a viewer clicks on your video. It plays an important role in reshaping your channel with new design, context, and techniques. Good YouTube thumbnails will hook your viewers in, while good video intros will keep your view […]

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So, you’ve found this influencer marketing guide, but what is influencer marketing? Put succinctly, influencer marketing is when you work with social media influencers (those who have a large following) to promote your brand, product or service. In this influencer m […]