Blog

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If you’re still considering whether you need a YouTube account for your business, the answer is yes. Numbers don’t lie: YouTube marketing has incredible growth when it comes to traffic, revenue and an engaged user-base that actively consumes video content of all t […]

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Instagram is one of the most used social media platforms available, and many people use it as a private messaging platform. While some users are happy to let their conversations live permanently within the platform, others aren’t. This is where vanish mode on Instag […]

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Setting social media goals for the first time can be daunting. Nearly half of marketers find that aligning their social media efforts with company goals is a big struggle. This is likely because social media offers countless opportunities—deciding which ones to fit […]

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Analytics are an important part of any marketing venture. It allows you to extract data points and information on what is performing well and what needs improvement. This data fuels improvement and shows when a certain tactic works and when they don’t. It’s also r […]

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Instagram analytics - the unsung heroes of the Instagram marketing game. These vital metrics can show how effective marketing campaigns are on the platform. Ranging from engagement to audience demographics, […]

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The growth of live commerce over the past two years has been exponential. We have seen huge brands including Levi’s, Samsung, Sephora, Charlotte Tilbury and Very UK implement live commerce in one way or another, hosting shoppable events at key stages throughout the […]

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Instagram tests 90 second Reels and Live Banners, a new social platform centres empowerment, book sales thrive thanks to TikTok, Fashion Week makes the Metaverse, influencer marketing evolves and advertising in our dreams.  What is this? […]