Blog

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When it comes to paid social media advertising, it’s critical to your brand’s success that you get the most out of your budget. In this post we’ll highlight four things you need to consider before developing your social media advertising strategy to ensure you g […]

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A TikTok marketing strategy refers to the use of the popular social media platform TikTok as a marketing channel to promote products, services, or brands in a calculated manner.  […]

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Influencers work hard to build loyal followings who trust their opinions and recommendations. By mentioning a brand in an Instagram Story, influencers have the power to cause products to go viral and sell out. Once a positive opinion has been given on a product, be it […]

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Every brand needs a good content marketing strategy. Now, what is a content marketing strategy you may ask? A content marketing strategy is a well structured content plan that enables you to successfully reach your business objectives, keeping your target audience (TA […]

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TikTok launches new ad displays, visit an art exhibition in the Metaverse, exchanged coats donated to the homeless, a Spice Girls 2.0, and M&Ms get a makeover.  What is this? Each week, Socially Powerful ge […]

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Live streaming is an incredibly powerful way to connect with audiences and personalise your brand’s messaging. Using a live streaming platform to maximise your social media reach, you can live stream content to huge audiences and offer your followers a glimpse into […]

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It’s safe to say that the various types of social media marketing available can be overwhelming. With so many platforms, demographics and media formats to consider, finding the basis for a social media marketing strategy can be tough.  […]

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Every month we round up our favourite ads, campaigns, trends, and creators from the social media beauty industry. So, who’s been busy in the beauty world this month?  Trend Spotlight Clean Beauty  […]