Blog

`

When it comes down to it, social media marketers all covet the same thing - getting as many eyes on your content as possible.  But how do you track this? There are a large variety of metrics that can aid you in your mission t […]

`

Social media algorithms are actually not as scary a topic as one would think. They are actually very helpful and help people sort through content so that only relevant content rather than completely random posts. However, in order to utilize social media algorithms to […]

`

While 2023 has been filled with many a heated debate, the question of social commerce vs. ecommerce has had brands and consumers alike particularly perplexed.  […]

`

TikTok’s success has been nothing short of extraordinary. Through various lockdown restrictions and stay-at-home orders, TikTok became a go-to platform for users to share and consume short, entertaining and engaging video content. For many users, TikTok was a place […]

`

Every month we round up our favourite ads, campaigns, trends, and creators from the social media beauty industry. So, who’s been busy in the beauty world this month?  Trend spotlight Filter picks my makeup  […]

`

A great gaming campaign will stick with players and gaming fans for years. Some of the best gaming campaigns engage the gaming community on a personal level, making them laugh, pulling their heart strings and always keeping things interesting.  […]

`

Over one billion people tune into TikTok every month looking for entertainment, hacks, travel tips and more. TikTok has become one of the leading platforms for culture and trends, taking a user-centric approach.  We’ve pull […]

`

Everyone watches YouTube. As the second largest search engine in the world with over 2 billion monthly active users, YouTube is still an incredibly popular and important social media marketing channel. With various features available, numerous […]