Blog

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With the average user spending upwards of 74 minutes per day watching videos on YouTube, video engagement is one of the best ways for you to get your brand out there. But how do you get peop […]

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A common goal we all share when joining a new social media platform is finding a community to join. Being part of a like minded community enhances the social media experience and turns the platform into a space users actively want to visit and send their thoughts/cont […]

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Societal norms regarding representation in the media are now deeply rooted in inclusivity. Genuine inclusivity. Not how an outsider thinks a marginalised group deserves to be depicted […]

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Fashion week's new front row. What was once viewed as a sacred space, occupied by only the elitist of the A-list crowd, has seemingly had a face lift.  This New York fashion week saw the likes of Anna Wintour seated in the sa […]

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The podcast boom is upon us. It may seem like everyone is the host of a podcast and that’s because they are. But are they doing it right? We're here to teach you how to start a podcast the right way. There are many reasons w […]

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With the rising demand for bite-size videos sweeping the socialsphere, YouTube Shorts continues to prove that it deserves to stand among the likes of TikTok and Instagram Reels. Within months of its launch in July 2021, YouTub […]

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In this article, we will be outlining how to generate a successful eSports marketing strategy in 2023, as well as establishing the growing prevalence of eSports marketing campaigns […]

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We are in the era of microtrends on TikTok.  With viral aesthetic trends blowing up and falling out of fashion just as quickly, brands and creators […]