Blog

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In 2023, virality is on everyone’s wish lists. Specifically, going viral on TikTok. Young, aspiring doctors and lawyers have become aspiring YouTu […]

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There is no denying that social media is a huge part of our daily lives. Our phones, computers and even conversations, are filled with and fueled by social media. Thus, it stands to reason that as a brand you would want to inhabit this space that we spend so much time […]

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Brands are embracing TikTok challenges for the purpose of Gen Z content marketing and capitalising on the platform's popularity among younger users. Yet TikTok's unique culture and content r […]

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Black Friday - retail’s most celebrated event - is fast approaching.  With every passing year, Black Friday marketing efforts continue to grow - achieving the unthinkable and piling on the pressure to up the ante for next y […]

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These days, social media is fundamental to the inner workings of society.  At the start of the 21st century, no one would’ve known what social media is, let alone the different types o […]

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Instagram Live is a feature that allows users to live stream or broadcast a video to their followers in real-time.  When a user begins their Instag […]

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Is short-form video dead? Not quite.  It is, however, quickly being tailgated for the no.1 spot by the surge in new social media messaging tools of […]

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If used correctly, TikTok can be a beneficial tool for marketers due to the range it provides. From short form content to a large user base and a wide variety of niche influencers available, the chances of becoming viral on the platform has never been easier. […]