Blog

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TikTok is typically referred to as a social platform for teens, but this isn’t entirely true. TikTok has evolved from a lipsycing app, to a dance app, to a general entertainment (and often educational) platform. With an addictive algorithm providing endless content, […]

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The beauty community emerged online well over a decade ago. Prevalent particularly on YouTube and Instagram, the beauty community flourished online and gave us beauty YouTubers that have gone on to become household names and create some of our favourite beauty brands. […]

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If you're reading this, chances are you're looking to create an influencer marketing strategy. And if you're looking to create an influencer marketing strategy, chances are you're feeling a little bit lost.  Don't worry—you […]

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YouTube gifts channel subscriptions, Instagram fake accounts, metaverse advertising, Burger Glitches and a Mexican Pizza musical.  What is this? Each week, Socially Powerful get together and share industry news […]

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There are many benefits of using influencer marketing, but more often than not, it provides an opportunity for businesses to quickly build their brand online and raise awareness among potential customers within their target audience. […]

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Insta goes full screen and pins posts, TikTok Pulses, Twitter launches Circles, and Alaska Airlines uses the Force.  What is this? Each week, Socially Powerful get together and share industry news and what is i […]

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Influencer marketing on Instagram has become a go-to social media marketing strategy. Influencer marketing is a fantastic way to get your brand and products known, but what is the importance of influencer marketing on Instagram you may ask?  […]

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We have entered a social-first era. With consumers spending more and more of their spare time on social media, the way we communicate has changed. And as a result, the way we market has too. Enter: influencer marketing. […]