Blog

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Over one billion people tune into TikTok every month looking for entertainment, hacks, travel tips and more. TikTok has become one of the leading platforms for culture and trends, taking a user-centric approach.  We’ve pull […]

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Everyone watches YouTube. As the second largest search engine in the world with over 2 billion monthly active users, YouTube is still an incredibly popular and important social media marketing channel. With various features available, numerous […]

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Social media is one of the most powerful marketing tools available, and not just for brands. Social media for musicians can help with discovery, fan soci […]

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TikTok expands Stories, Instagram confirms NFTs, Twitch creators demand action, the most complained-about tech products are revealed, Camp Nou becomes Spotify Camp Nou and Aston Martin gives the wheel to TikTok creators.  What is this? […]

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The growth of the gaming industry has been exponential over the past few years. Anticipated to be worth $339.95 billion by 2027, the gaming industry is the largest entertainment industry—larger than the film and music industries combined. Understanding the pure size […]

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Instagram updates creator tags, TikTok launches music distribution platform and gains on YouTube, NBCU and Anzu create in-game ads, the tech that gifted the drumming gorilla, Snoop joins the FaZe Clan and are Balenciaga and Apple working together? […]

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Twitch has become a powerful platform for community building, for both brands and creators. Twitch is the world’s leading interactive live streaming platform. While it began as a platform for gamers to livestream their favourite latest releases or cult classic games […]

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With the rise of the digital age, brands are becoming more acutely aware of the value of investing in social media strategies. Social media networks are no longer an isolated marketing channel solely dedicated to communication and promotional efforts. Social media has […]