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Aug 01, 2022

Social Media Marketing News

Micro Influencer Collaborations

Who remembers the days when young people aspired to be doctors and astronauts? As influencer culture has entrenched the internet, the dreams of young people today have turned to becoming social media stars. Instant fame is jus […]

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Aug 01, 2022

Social Media Marketing News

Metaverse Influencer Marketing

The term Metaverse is most likely synonymous with fear, unpredictability and ‘robots taking over the world’, for you. Don’t worry, us too. With the term being thrown around on social media left, right and centre, it’s only right that we take the time to dig in […]

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Jul 21, 2022

Industry Trends

Your Guide to Lifestyle Influencers

Cast your mind back to a time before social media existed… if that’s possible. The closest thing we had to a lifestyle influencer was a blogger—someone who would write about their life and daily activities on the internet. Just like influencers today, these blog […]

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Jul 21, 2022

Influencer News

Artificial Influencers are Taking Over

Artificial intelligence—yes, you read that right—probably isn’t what you once thought it was, and we bet some of you didn’t think it would exist during your lifetime either.  Though we’re still a few years away from […]

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Jul 14, 2022

Social Trends

The Impossible Task of Trend Predicting on TikTok

TikTok has become a hub of content and culture. With its addictive algorithm and seemingly endless stream of fresh content, TikTok has continued to hold its reign over social media users as the most popular platform. There’ […]

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Jul 14, 2022

Industry Trends

The reality of TikTok’s revenue

At this point, it’s impossible to deny the massive impact TikTok has had on the world today. As the most downloaded app of the past three years, with a user base of over 1 billion—expected to reach 1.8 billion by the end of 2022—and the most addictive algorithm […]

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Jul 12, 2022

News

Influencers on LinkedIn

If learning that influencers exist on the networking site LinkedIn has shocked you, then the contents of this article will blow your mind. What are influencers on LinkedIn? Influencers on LinkedIn are considered […]

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