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Aug 11, 2022

Influencer News

Understanding Influencer Marketing

For those of you who still aren’t familiar with the term ‘influencer marketing’, we are here to take you out of that shell you’ve been inhabiting and guide you into the modern, digital era. Of course knowing the ins an […]

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Aug 04, 2022

News

Influencer Engagement Rates: All You Need to Know

Times have changed. Becoming an influencer in today’s climate no longer requires hundreds of thousands of followers. However, the interactions followers have with an influencer’s content is essential to becoming a successful influencer and maintaining this status. […]

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Aug 04, 2022

Social Media Platforms

Basics of Influencer Marketing

If you are present at least somewhere within the social media-sphere, we’re sure you have seen countless promotional posts created by popular accounts for an array of different brands. This is influencer marketing and, within the last decade, it has taken the market […]

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Aug 04, 2022

News

Music Influencers

It seems just about anything can be promoted by influencers nowadays, so why not music?  Before social media ruled the world, a new release from an artist would be publicised by their record label in traditional media formats […]

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Aug 01, 2022

Influencer News

Influencer Marketing Predictions For 2024

Gone are the days where huge macro influencers reign supreme. If 2023 has taught us anything about influencer marketing, it’s that audiences prefer smaller, niche influencers who promote products they actually use, love and […]

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Aug 01, 2022

Social Trends

The Age of Avatars: How Avatars are Taking Over Social Media

If you are a frequent user of social media, you will be aware of the emergence of digital avatars through the likes of Snapchat, Facebook and Instagram. In fact, even if you are not an avid social media user, but have any Apple products, you will have stumbled upon th […]

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Aug 01, 2022

Social Media Platforms

Influencer Marketing for Businesses

Behind the lavish events and expensive PR packages is a flexible marketing strategy that can be tailored for success by almost any business; regardless of size. Many believe that influencer marketing is reserved for the mega brands, but this is not the case. […]

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