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A few years ago, researchers were desperately trying to figure out how they should market to millennials. Now, the spotlight has shifted to the first generation of truly digital natives: Generation Z.  Gen Zs have grown up wi […]

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In case you missed it, Twitter and Elon Musk have been in cahoots. While the relationship between the two can be described as tumultuous at best, it has just taken a relatively sour turn. If you’ve had trouble keeping up with the events (with daily developments, weâ […]

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Instagram credits creators, Meta fundraises Reels, Netflix and PlayStation ads are coming, and Snoop Dogg enters CoD.  What is this? Each week, Socially Powerful get together and share industry news and what is […]

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Selling on social media is the new hot thing in the world of social. We’ve been following social commerce from the beginning, and are here to share social commerce examples. Social media has moved from a place where people share content with their friends to a place […]

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TikTok’s Effect House, Whatsapp Communities, Meta’s AR wearables, LEGO and Sony crack the metaverse, and Persil pranks gamers. What is this? Each week, Socially Powerful get together and share industry news […]

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The buzzword on every marketer’s lips: Metaverse.  What’s the metaverse? Ideas of the metaverse have been around since 1992, following Neal Stephenson’s idea in the novel Snow C […]

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With over 100 million monthly active users, you’re probably wondering, what is Roblox? Roblox is an online platform and storefront that allows users to play games, customize their own character and connect with other users. Users can play Roblox on their computer, g […]

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Livestream shopping is a marketing strategy where a host of an online livestream, usually an influencer or celebrity, promotes products through a livestream, where the audience can purchase the products being promoted. […]