Blog

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While TikTok Shop is still warming up in the US, another app is charging ahead in the social commerce game: Flip.  Flip is a social commerce platform that allows users to both post reviews of, and purchase products all in one […]

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These days, the best place to get product recommendations is no longer your best friends, but your For You Page. Social media is filled to the brim with product reviews, holy grail product recommendations, and brand story times. For most consumers, checking what your favourite creators have to sa […]

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Given the nature of the marketing world today, almost any and every brand you can think of is assimilated into the socialsphere in one way or another. Granted, some more than others, but their presence is still felt.  What do […]

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2023 has been chock-a-block with all kinds of weird and wonderful brand collaborations.  From Snoop Dogg releasing his own ice-cream line with Hello.co, to Kim Kardashian pairing up with beauty giant Fendi, we have truly seen […]

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Prior to TikTok and Instagram decreasing attention spans, we were once captivated by 20 minute YouTube videos and lengthy blog posts on this, that and the other. Fast forward and it’s now seemingly more difficult to grab a user’s attention for any longer than 15 s […]

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Despite its initial success, the ByteDance-owned app Lemon8 has wholly failed to take off in the United States.  ByteDance’s dreams of a successful Lemon8 US launch […]

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Video marketing has been the leading mode of marketing for years, and with the advancements of smartphones, its possibilities have expanded even further. Ordinary people are now capable of shooting high-quality content and editing is made simple with built-in software […]

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The universe of paid advertising is filled with complicated concepts, strange strategies and disconcerting definitions. One such term that might still elude you, is pay-per-click (PPC) marketing.  Whilst it is an essential piece of any marketer’s tool belt, PPC marketing can […]