Blog

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There is a common misconception that running influencer marketing ads has to burn a whole in your back pocket. Well, we’re here to reassure you that this is absolutely not true. It is no surprise that social media influencer […]

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Influencer marketing is not a new idea. In fact, if we trace its origins back, we will find ourselves in the 18th century with 1760’s answer to Steve Jobs, Josiah Wedgwood. Acclaimed as the father of modern marketing, Wedgwo […]

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Recently, there’s been a huge spike in popularity among micro influencers. Micro influencers on Instagram have piqued marketers’ interests thanks to their high engagement rates, niche […]

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The IT industry believes that technology begins to obsolete itself every 18 months, and has done for the last 50 years. Because of this, trying to understand what purchases to make while ensuring that the product is not going to become outdated before you can press †[…]

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Unless you’ve been living under a rock, you will have heard of the new social platform leading the charge back towards online authenticity. Aptly named BeReal, this platform sends its users a notification, and within 2 minutes they must share pictures (taken simulta […]

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Welcome back to another beauty roundup! Every month we round up our favourite ads, campaigns, trends, and creators from the social media beauty industry.  So, who’s been busy in the beauty world this month?  […]

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A new month means new platform updates. What are the key social media updates you need to be aware of? TikTok Updates TikTok launches new research initiative As a result of increasing […]

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Meta rivals Twitch, TikTok goes fresh and takes on Spotify, the metaverse will change influencer marketing, and Duolingo partners with Jackbox Games.  What is this? Each week, Socially Powerful get together and […]