Blog

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The growth of live commerce over the past two years has been exponential. We have seen huge brands including Levi’s, Samsung, Sephora, Charlotte Tilbury and Very UK implement live commerce in one way or another, hosting shoppable events at key stages throughout the […]

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Instagram tests 90 second Reels and Live Banners, a new social platform centres empowerment, book sales thrive thanks to TikTok, Fashion Week makes the Metaverse, influencer marketing evolves and advertising in our dreams.  What is this? […]

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Facebook is now one of the seasoned veterans in the social media world, and the algorithm has been ever-changing to meet the demands of a new generation, while still ensuring that the older generation is still viewing content that is exciting and interesting to them. […]

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In the ever-evolving landscape of social media, Instagram stands tall as a powerhouse platform that shows no signs of slowing down. For marketers, it's not just a place to share products; it's a vibrant marketplace buzzing with opportunities.  […]

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Thanks to Gen Z’s new attitude to wellness and health, the fitness industry is booming. With a  current industry market value of $87 billion, this number is expected to grow to $434.74 billion by 2038.  It is a fact that G […]

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A recent trend we have seen from various social media platforms is the introduction of paid subscriptions. This is where creators and influencers can offer fans and followers exclusive features and subscriber-only content for a monthly fee.  […]

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“New year, new me.” We’ve probably all uttered those four words at one point. January isn’t only a new year, but a time where people all over the world attempt new resolutions to become completely new people, with new […]

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Instagram has become a powerhouse for businesses looking to connect with their audience and drive conversions. With over a billion active users, it offers a unique platform for reaching potential customers.  One of the key el […]