Blog

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The YouTube thumbnail feature can be the reason a viewer clicks on your video. It plays an important role in reshaping your channel with new design, context, and techniques. Good YouTube thumbnails will hook your viewers in, while good video intros will keep your view […]

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So, you’ve found this influencer marketing guide, but what is influencer marketing? Put succinctly, influencer marketing is when you work with social media influencers (those who have a large following) to promote your brand, product or service. In this influencer m […]

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When it comes down to it, social media marketers all covet the same thing - getting as many eyes on your content as possible.  But how do you track this? There are a large variety of metrics that can aid you in your mission t […]

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Social media algorithms are actually not as scary a topic as one would think. They are actually very helpful and help people sort through content so that only relevant content rather than completely random posts. However, in order to utilize social media algorithms to […]

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While 2023 has been filled with many a heated debate, the question of social commerce vs. ecommerce has had brands and consumers alike particularly perplexed.  […]

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TikTok’s success has been nothing short of extraordinary. Through various lockdown restrictions and stay-at-home orders, TikTok became a go-to platform for users to share and consume short, entertaining and engaging video content. For many users, TikTok was a place […]

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Every month we round up our favourite ads, campaigns, trends, and creators from the social media beauty industry. So, who’s been busy in the beauty world this month?  Trend spotlight Filter picks my makeup  […]

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A great gaming campaign will stick with players and gaming fans for years. Some of the best gaming campaigns engage the gaming community on a personal level, making them laugh, pulling their heart strings and always keeping things interesting.  […]