Blog

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When did you start working at SP? I started working at Socially Powerful early-2023.  What is your role? Paid Lead. What does that entail? […]

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The rumoured TikTok ban in the United States has been haunting content creators and users alike for several years now.  Initially gaining traction in 2020, the belief that a TikTok ban was imminent has been a hot topic of con […]

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Another day, another app.  Yet another app has bravely stepped up to try and become the next hot social media platform. However, this one is a tad different; and its already catching the eye of marketers.  […]

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In today's digital age, navigating the vast landscape of health and wellness advice can be overwhelming. Amidst this sea of information, health and wellness influencers have emerged as power […]

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The upcoming election period has users and politicians alike on the edge of their seats, given the tight relationship between social media and politics.  With a range of high profile countries coming up to major elections (th […]

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We caught up with Sam, or as she's better known on TikTok @pixiedustwanderlust, to talk all things community, content creation, and countless Disney trips! If you're looking for the top tips and tricks for your next visit to the parks […]

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Described as the “modern day QVC”, TikTok Shop epitomises social commerce in the digital age. Offering brands the chance to advertise goods by hosting TikTok Lives, link products within in-feed videos, and decorate the Product Showcase tab on their profiles, TikTo […]

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For years, marketers have been using a predetermined consumer path to model their marketing practices off. Yet, Gen Z has completely destroyed this traditional manner of thinking. Creating an entirely new way to ace Gen Z marketi […]