Blog

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Here at Socially Powerful, our incredible team of account directors work tirelessly to ensure all our accounts are running smoothly. A massive part of that, are seeding projects. Running seeding is a difficult task, requiring impeccable organisation, interpersonable, and marketing skills. Oliv […]

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Exploring the intricacies of building end-to-end influencer programs tailored for enterprise businesses.  1. Influencer Marketing Is Becoming More Sophisticated And As A Result Organizations Need To Level Up Their Approach […]

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It’s easy to forget just how ‘new’ wellness culture really is, particularly for younger generations who spend a lot of their spare time on social media. For these people, the concept o […]

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Festival season is here, and that means it's time to pull out your craziest, most whimsical festival beauty trends. For the top […]

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In a digital age where connectivity reigns supreme, ensuring inclusivity across all platforms is paramount. Whether for personal or professional use, every user deserves equal access and engagement across the likes of LinkedIn, Instagram, Facebook etc.  […]

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Exploring Dynamic Creative Optimization as a successful tactic for driving down costs and maximizing the performance of your content (and therefore efficiency of spend) for paid social campaigns.  1. What Is Dynamic Creative Optimization? […]

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Want a bit more gay in your gay-ming? Queer Twitch gamers are your answer. Twitch’s popularity continues to rise year over year, despite its ageing nature. As a result, it is filled to the brim with many wonderful and divers […]

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Once upon a time, celebrity involvement in the beauty industry began and ended with the assignment of their face to a fragrance ad campaign or two. Fast forward several years and celebrities are now becoming the face of their […]