Blog

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AI ecommerce marketing is not a new phenomenon.  Since its inception, AI systems such as OpenAI and ChatGPT have become steadfast tools in ecommerce marketers’ tool belts.  […]

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In today's digital world, brand discovery has shifted dramatically. Gone are the days when consumers solely relied on search engines to discover new brands. Instead, they are now immersed in […]

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Nike’s CEO, John Donahoe, has recently come under fire for his bold claims pinning remote workers as the reason for the company’s innovation slowing down and dearth of new, disruptive products.  Such claims are a result o […]

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In the modern age of influencer marketing, influencer activities are becoming bigger, better and infinitely more complex.   For many enterprise businesses, influencer marketing is becoming an essential component in their mar […]

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We caught up with YouTuber and fashionista, Yasmin, or as she's better know @yasmindan on Instagram, to talk all things dance, digital media, and dreaming big! If you want to know more about Yasmin's rise to social media stardom, then keep reading! […]

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Are you ready for the happiest, most colourful, glitter-filled month of the year? With June steadily approaching, many brands are preparing to release their carefully created Pride advert […]

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No marketer could ask for a better gift than Beyoncé titling one of her latest songs after their brand. This is exactly the reality for Levi’s CMO, Kenny Mitchell, and let us be the first to say we’re incredibly jealous. […]

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As the digital landscape continues to evolve at a breakneck pace, TikTok has emerged as a juggernaut in social media marketing. For businesses aiming to capture the zeitgeist of today's internet-savvy audience, mastering TikTok is not just an option—it's a necessity. But with great power comes […]