Blog

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While most people use the terms ‘creator’ and ‘influencer’ interchangeably, we’re entering an era where the boundaries between influencer and traditional celebrity or public figure are increasingly blurred.  When we […]

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A cornerstone of modern advertising, influencer marketing shows no signs of slowing down its evolution.  The influencer marketing industry and its adjacent creator economy continue to grow in new and often divisive ways every […]

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As Mental Health Awareness Week approaches in the UK (May 12-18), our social feeds will likely be flooded with wellbeing content – and rightfully so. Mental health isn't just a trending to […]

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What is that infamous “M&S difference”? If its last years of astonishing growth and modernisation are anything to go off, it’s not quality and price. No, the M&S difference is diversified media marketing and empl […]

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Christianity is the world’s largest religion, with over 2.4 billion followers, so it’s no surprise that Christian influencers are making waves online. From sharing Bible-based wisdom to […]