Blog

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Back in January, we launched our brand new software technology, ARIA, designed to majorly cut back on the time spent conducting influencer discovery. Fast forward a few months and ARIA has now helped us present and assign hundreds of creators to even the most niche of marketing campaigns. Usin […]

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Event season is all about prioritising attendance metrics through various forms of event promotion.  Within the last decade, as influencers and blo […]

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These days, keeping up with new Instagram updates can feel like an uphill battle.  In the ever expanding world of social media, platforms like Inst […]

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With pride month being just around the corner, now’s the time to celebrate the LGBTQ+ community, plan festivities and gear up for the parades, but it’s also an opportunity to reflect on the progress made towards equality and the work still needed to ensure inclusi […]

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In recent years, we’ve seen the gamification of the beauty industry transform beauty marketing as we know it. Think e.l.f. Cosmetics’ integrat […]

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Back in January, we launched our brand new software technology, ARIA, designed to majorly cut back on the time spent conducting influencer discovery. Fast forward a few months and ARIA has now helped us present and assign hundreds of creators to even the most niche of marketing campaigns. Usin […]

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We caught up with Disney and theme park pundit, John Masters, or as he's better known online @johnnymetro77, to talk all things community, carefully-curated Feeds, and content experimentation. If you want to know more about life as an online theme […]

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Exploring how brands can maximize earned media generation by optimizing their influencer marketing strategy, across paid and seeded influencer activities. 1. What Is Earned Media And Why Is It Important? Earned Media r […]