Blog

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1. Why Is an Influencer Marketing Centre of Excellence the Secret to a Effective & Efficient Social Media Marketing Strategy? Exploring how establishing an Influencer Marketing Centre of Excellence can help organize brands and teams to support global asp […]

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In the wake of the COVID-19 pandemic, the surge in screen time among children and adults alike has been nothing short of staggering. From virtual classrooms to remote work setups, screens have become our lifelines, blurring the boundaries between necessity and excess. […]

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We caught up with singer, songwriter and social media extraordinaire, @jace_heyman, to talk about maximising your reach on socials and making it in the music industry. If you want to discover more about Jace's journey […]

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The internet might soon look a whole lot different for young people in the United Kingdom.  The start of April brought with it a slew of reports online reporting that the infamous UK ban […]

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What is Substack? It seems this question is getting asked more and more of late by brands and content creators alike.  Whilst the platform has been around for some time now, Substack has […]

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When we think about the role of an influencer, our minds immediately jump to the concept of free gifting/products. And rightfully so. Influencers are constantly posting Instagram Stories and TikTok videos highlighting the free products they’ve received in PR.  […]

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Coachella's downfall. How did we get here? Ask anyone under the age of thirty-five in 2016 what’s the one event they would give anything to attend and the answer would be Coachella.  […]

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The Spill app success story has left many bewildered. When Alphonzo Terrell received an email from X on November 4th, 2023 telling him he was amongst the 3,700 other employees being let go, he knew just what to do.  Terrel […]